Understanding the Risk of Sending Email to a List You Purchased

Risk of Emailing Purchased List

Can I legally send marketing emails to a list of prospects that I purchased?

That’s a question I got recently from a Sage partner – and a question that a lot of companies ask as they consider new ways to generate leads and sell more software.

There’s plenty of confusion around what you can and can’t do under the CAN-SPAM Requirements for sending commercial email.

So I’m going to clear things up … and also help you understand the risk of sending email to people who didn’t specifically opt in.

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WordPress Tip: How to Schedule Blog Posts

WordPress TipsThere are many situations where scheduling a blog post in advance comes in handy. Luckily, WordPress has this functionality built right in – no plugins required. This little-known feature in WordPress allows you to schedule blog posts to be automatically published at the future date and time of your choice. Just set it and forget it!

Here’s how to schedule blog posts in WordPress.

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How LinkedIn Groups Became Ruined and Useless

LinkedIn Groups RuinedThere was a time when LinkedIn Groups were really useful. Full of engaging posts and discussion threads around topics that group members were passionate and knowledgeable about.  But all that has changed.

In my opinion, LinkedIn Groups (and indeed, LinkedIn itself) are being ruined by indiscriminate spam along with shallow, off-topic, crappy content.

Here’s my take.

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Sage Partner Marketing – A Few Recent Client Projects

The last several months have been nonstop here at Juice Marketing. From designing new websites and email newsletters to writing up customer success stories, we’ve been hard at work helping Sage Partners (like you!) put some juice in their marketing.

Here’s a look at a few of the projects we’ve been working on lately.

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The Blueprint for Optimal Blog Design

Blog Design Blueprint

At Juice Marketing, we think a business blog is one of your most important Inbound Marketing tools.  But effective blogging is about more than just creating great content.

You also need to consider the structure and design if you want to drive more traffic, keep visitors on your site longer, and convert some of those visitors into real business opportunities (leads!).

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Marketing Cartoons: Online Marketing Mistakes

You’ve been working hard. So go ahead and take a break with our latest round of Marketing Cartoons. Created by “marketoonist” Tom Fishburne, these cartoons take a humorous look at some of the common mistakes companies make when trying to make the switch to online marketing (or Inbound Marketing) from an old traditional outbound approach.

Just click on any of the images to see an expanded/larger version. Enjoy!

1. Draconian Brand Guidelines

For any of you Sage Partners out there, this is what happens when you violate the strict Sage Branding Guidelines!

Social Media Cartoons - Branding Guidelines

How Draconian are your Brand Guidelines?

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Website vs Subdomain – Where Should I Put My Blog?

SEO Image

This is a question I’m hearing more often now that many of our clients are adopting an Inbound Marketing strategy and redesigning their websites with a business blog at the centerpiece of their marketing.

I’m going to cut to the chase and state it now, and then you can read the rest of the article if you’re interested in learning why.

The Best Option for SEO is to Put the Business Blog in a Subfolder (on Your Website) Instead of a Subdomain.

This is true in almost all cases when it comes to the clients and industry we work with (small companies that are ERP and business software resellers). Here’s why.

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6 Steps to Better Blog Posts

Better Blog Posts Tips

Ok the secret is out. Content marketing drives traffic to your website and generates leads for your business.

So your marketing guy says you need to start blogging.  But several months have passed and you’ve spent hours writing articles … but traffic isn’t up, your SEO hasn’t improved, and you feel like nobody is even reading your blog.

So here are a few simple tips to creating better blog posts that just might turn things around.

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Tips to Get the Most Out of Your Customer Success Stories

Customer Success Story Sign

So you’ve got a great success story … maybe even a few of them.  Now what?

Too often, we see fantastic success stories and glowing customer testimonials get shoved to the back of a corporate kit or buried among thousands of files on a network.  Success stories can be fabulous marketing tools if used properly.

Our clients often ask “how do you recommend we use it?” shortly after we’ve finished writing a new customer success story for them. So we thought we’d share a few tips for putting those stories to work.

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