So you’ve got a great success story … maybe even a few of them. Now what?
Too often, we see fantastic success stories and glowing customer testimonials get shoved to the back of a corporate kit or buried among thousands of files on a network. Success stories can be fabulous marketing tools if used properly.
Our clients often ask “how do you recommend we use it?” shortly after we’ve finished writing a new customer success story for them. So we thought we’d share a few tips for putting those stories to work.