Marketing Cartoons: Online Marketing Mistakes

You’ve been working hard. So go ahead and take a break with our latest round of Marketing Cartoons. Created by “marketoonist” Tom Fishburne, these cartoons take a humorous look at some of the common mistakes companies make when trying to make the switch to online marketing (or Inbound Marketing) from an old traditional outbound approach.

Just click on any of the images to see an expanded/larger version. Enjoy!

1. Draconian Brand Guidelines

For any of you Sage Partners out there, this is what happens when you violate the strict Sage Branding Guidelines!

Social Media Cartoons - Branding Guidelines

How Draconian are your Brand Guidelines?

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Website vs Subdomain – Where Should I Put My Blog?

SEO Image

This is a question I’m hearing more often now that many of our clients are adopting an Inbound Marketing strategy and redesigning their websites with a business blog at the centerpiece of their marketing.

I’m going to cut to the chase and state it now, and then you can read the rest of the article if you’re interested in learning why.

The Best Option for SEO is to Put the Business Blog in a Subfolder (on Your Website) Instead of a Subdomain.

This is true in almost all cases when it comes to the clients and industry we work with (small companies that are ERP and business software resellers). Here’s why.

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6 Steps to Better Blog Posts

Better Blog Posts Tips

Ok the secret is out. Content marketing drives traffic to your website and generates leads for your business.

So your marketing guy says you need to start blogging.  But several months have passed and you’ve spent hours writing articles … but traffic isn’t up, your SEO hasn’t improved, and you feel like nobody is even reading your blog.

So here are a few simple tips to creating better blog posts that just might turn things around.

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Tips to Get the Most Out of Your Customer Success Stories

Customer Success Story Sign

So you’ve got a great success story … maybe even a few of them.  Now what?

Too often, we see fantastic success stories and glowing customer testimonials get shoved to the back of a corporate kit or buried among thousands of files on a network.  Success stories can be fabulous marketing tools if used properly.

Our clients often ask “how do you recommend we use it?” shortly after we’ve finished writing a new customer success story for them. So we thought we’d share a few tips for putting those stories to work.

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5 Reasons Great Content Attracts Leads

Content Marketing

Marketing today is all about content. Whether you’re updating the company website, sending a newsletter, nurturing leads, or using social media, you need great content.

Insightful articles and engaging content creates a dialogue that engages your audience, educates your prospective buyers, and keeps them coming back for more.

Here are 5 reasons that content marketing will attract technology buyers to your company and convert website visitors into leads.

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Google Search Quick Tips for Marketers

Google Search Quick Tips

If you’re still searching for answers the old fashioned way – by just typing a few keywords into Google – you’re seriously missing out.

Google is packed with little-known advanced features designed to help you pinpoint your search and find some really useful content that’s buried beneath the surface.

While there is a big list of advanced search operators built into Google, here are a few that we think are handy and useful.

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Marketing Cartoons: Content Marketing Mistakes

Looking for some comic relief? Created by “marketoonist” Tom Fishburne, these cartoons are a humorous look at some common mistakes when it comes to content marketing. Just click on any of the images to see an expanded/larger version.

Enjoy!

1. Where’s Waldo Marketing

Stop throwing time and money at old and ineffective marketing tactics.  You’ll just get lost in the sea of every other company that’s doing the same thing (Buy My Product!).  Learn what speaks to your audience and deliver the content they need to understand how you can solve their problems.

Not Being Agile

Not Being Agile

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Make Your LinkedIn Company Page Work for You

How to Use a Company Page on LinkedInYour LinkedIn Company Page can add tremendous value to your social media marketing efforts. There are so many ERP VARs that have personal profiles on LinkedIn, but many aren’t utilizing the company-level tools and features that LinkedIn has to offer.

In a previous post we shared some basics of creating and using a LinkedIn company page. So here are 4 more ways you can put that new Company page to work for you.

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