WordPress Tip: How to Schedule Blog Posts

WordPress TipsThere are many situations where scheduling a blog post in advance comes in handy. Luckily, WordPress has this functionality built right in – no plugins required. This little-known feature in WordPress allows you to schedule blog posts to be automatically published at the future date and time of your choice. Just set it and forget it!

Here’s how to schedule blog posts in WordPress.

Continue Reading

Marketing Cartoons: Online Marketing Mistakes

You’ve been working hard. So go ahead and take a break with our latest round of Marketing Cartoons. Created by “marketoonist” Tom Fishburne, these cartoons take a humorous look at some of the common mistakes companies make when trying to make the switch to online marketing (or Inbound Marketing) from an old traditional outbound approach.

Just click on any of the images to see an expanded/larger version. Enjoy!

1. Draconian Brand Guidelines

For any of you Sage Partners out there, this is what happens when you violate the strict Sage Branding Guidelines!

Social Media Cartoons - Branding Guidelines

How Draconian are your Brand Guidelines?

Continue Reading

Google Search Quick Tips for Marketers

Google Search Quick Tips

If you’re still searching for answers the old fashioned way – by just typing a few keywords into Google – you’re seriously missing out.

Google is packed with little-known advanced features designed to help you pinpoint your search and find some really useful content that’s buried beneath the surface.

While there is a big list of advanced search operators built into Google, here are a few that we think are handy and useful.

Continue Reading

Make Your LinkedIn Company Page Work for You

How to Use a Company Page on LinkedInYour LinkedIn Company Page can add tremendous value to your social media marketing efforts. There are so many ERP VARs that have personal profiles on LinkedIn, but many aren’t utilizing the company-level tools and features that LinkedIn has to offer.

In a previous post we shared some basics of creating and using a LinkedIn company page. So here are 4 more ways you can put that new Company page to work for you.

Continue Reading

How to Exclude Your Own Visits in Google Analytics Reports

As many of you already know, Google Analytics is a powerful tool that provides your business with valuable insight regarding website performance. Google Analytics tracks everything from where visitors are coming from and how long they stay on your website, to which pages they visited and for how long.

However, by default Google tracks information on every visitor to your website – including you and your employees.  So in order to get the most accurate representation of your website’s performance and avoid “skewing” the data with your own internal visits/traffic, we recommend that you set up filters to exclude any internal visitors. Here’s how it works.

Continue Reading