We’re excited to announce the recent launch of a specialized website dedicated to MIPCon, the annual MIP User Conference hosted by NP Solutions, Inc. Taking place in Reno, NV and scheduled for October 4th through 7th of 2017, this year marks the 8th annual conference.
If there’s one thing we’ve learned from all of the website redesign projects we’ve done, it’s that most companies have Google Analytics running on their website – but very few take time to actually look at the data and figure out what it means.
Google Analytics provides a wealth of insight that can help you determine how much traffic your website generates, how people find your site, what pages they visit, and loads of other information about what’s working and what’s not.
But here’s what I think is the challenge for most people … there’s so much data available, it’s overwhelming. Most casual marketers (i.e. business owners that sometimes throw on their marketing hat) don’t know where to start or even how to interpret the data.
So we put together this beginner’s guide to Google Analytics to help you get a basic understanding of the reports, how to interpret the data, and start making informed decisions about your website and online marketing strategy.
And by the way, if you you’re using WordPress, here are step-by-step instructions for adding the Google Analytics tracking code to your website.
Stick a Pin In It
Did you know you can pin a tweet to the top of your Twitter profile so it stays fixed in place? In this article, we’ll show you how to pin your tweets and how this functionality can help you get more clicks and shares of your most important content.
It started a while back when LinkedIn opened up their publishing platform (now called “Pulse”) to a limited range of people that they considered a “LinkedIn Influencer.” It was a way for widely-known business or industry leaders (think Richard Branson, Seth Godin, Mark Cuban, or Deepak Chopra) to share unique insight and wisdom in the form of article posts on LinkedIn.
And then it happened … LinkedIn opened up the Pulse publishing platform to EVERYBODY.
That was a big mistake – here’s why.
Whether you sell products, services, or ERP systems – effective marketing relies on visual appeal. It’s no surprise that blogs and websites using eye-catching images attract more visitors and potential customers.
But finding high-quality images without having to break out your credit card can be a challenge. So here are a few tools for finding free stock images on the web.
By now, you might have heard that Google updated their search algorithm with a change that people are calling mobilegeddon. Although some claim it’s the most significant update that Google has ever applied, associating it with doom, death, and destruction might be over the top. But the point is if your website design isn’t “mobile-friendly”, you might soon be losing a chunk of traffic from search.
Let’s cut through the hype and take a look at what this change really means for you.
Most people realize that visual appeal is an important part of website design. Not only do you need great content that tells your story, you also need great images that are relevant, eye-catching, and complement the words on the page.
Unfortunately, most people just speed through the process of choosing website images because finding (or creating) the perfect fit can be time-consuming and tedious. What they end up with is a bunch of gratuitous stock photos that do nothing more than take up space and create visual clutter that distracts your websites visitors.
With just about every WordPress project we start, the client asks whether they’ll have the ability to embed YouTube videos on their new website. Small business marketers are fascinated with video – and for good reason. It’s a great way to diversify the content on your website and deliver a visual effect you just can’t achieve with written words.
So here are a couple of easy ways to embed YouTube a video in WordPress on any page or blog post.