Sage Partner Marketing – A Few Recent Client Projects

The last several months have been nonstop here at Juice Marketing. From designing new websites and email newsletters to writing up customer success stories, we’ve been hard at work helping Sage Partners (like you!) put some juice in their marketing.

Here’s a look at a few of the projects we’ve been working on lately.

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Tips to Get the Most Out of Your Customer Success Stories

Customer Success Story Sign

So you’ve got a great success story … maybe even a few of them.  Now what?

Too often, we see fantastic success stories and glowing customer testimonials get shoved to the back of a corporate kit or buried among thousands of files on a network.  Success stories can be fabulous marketing tools if used properly.

Our clients often ask “how do you recommend we use it?” shortly after we’ve finished writing a new customer success story for them.

So we thought we’d share a few tips for putting those stories to work.

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ERP Channel Marketing – A Few Recent Projects (Q1 2014)

For the past few months, the team at Juice Marketing has been hard at work creating email newsletters, webcast invitations, success stories, and redesigning websites to help ERP and technology partners “squeeze the most out of their marketing dollar.”

Take a look at some of the exciting projects that we’ve been working on lately …

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Sage 100 and 300 ERP Year End Newsletters Available

Its that time of year again… the weather is cold and crisp, holiday music is on the radio, and the year is finally coming to an end. For Sage Partners everywhere, this signals the start of the year end closing process for most of your customers.

Every year, Juice Marketing publishes expanded year-end edition Sage 100 and Sage 300 ERP newsletters. Packed with product tips and resources, these special year end newsletters help guide your customers through closing procedures and preparations for the new year. Many Sage Partners use these newsletters as a way to reach out to their customers during this hectic and stressful time of year and provide them with valuable year end tools and resources.

Juice Marketing is excited to announce that these special year end issues for Sage 100 ERP and Sage 300 ERP are now available for purchase. Click the image below to read the full press release with all the details, and be sure to contact us if you’d like a year end newsletter to send to YOUR Sage 100 or Sage 300 ERP customers.

Sage 100 and 300 ERP Year End Newsletters Available

Press Release – Sage 100 and 300 ERP Year End Newsletters Available

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Sage Partner Marketing Newsletter Samples – Q3 2012
New Sage ERP X3 Newsletters for Sage Partners
5 Tips for a Killer Newsletter


I Want to Be a VAR When I Grow Up

With so much change in the ERP marketplace and turmoil in the channel over the last few years, it seemed like a good time to dust off an oldie but goodie – the Channel Champions video on YouTube that was posted several years ago.

It’s a humorous look at the challenges of working in the channel and selling technology solutions, all through the eyes of some kids sharing their dreams of the future.

Some favorite lines from the video which all start with “when I grow up …”

  • I want everyone I meet to ask me what’s a V-A-R?
  • I want to have executives from multi-billion dollar manufacturers, with unlimited resources, tell me how to run my business
  • I want to fill out hundreds of RFP’s per month


More “Just for Fun” Posts You Might Enjoy:
Social Media Cartoons – A Humorous Look at Internet Marketing
Social Media Cartoons – A Humorous Look at Digital Life
Social Media Cartoons – A Humorous Look at Marketing

Sage Partner Marketing: A Few Recent Project (October 2012)

As we begin to approach year end, we wanted to provide a glimpse of some of the fun and engaging marketing projects we’ve been working on to help Sage Partners and other small businesses “squeeze the most out of their marketing dollar.”

Whether you provide ERP software implementation, construction technology solutions, fixed asset management services, HR and payroll technology, or shipping software solutions, take a peek at the sample projects below and discover how we help Sage Partners put some JUICE in their MARKETING.

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Sage Partner Marketing Newsletter Samples Q3 2012

Each quarter, we publish Sage Partner marketing newsletters that help Sage partners keep in touch with customers, improve customer service, generate add-on revenue, and stay consistent in their marketing.  Below are samples of the 6 Sage product newsletters we published in the third quarter of this year including Sage 100 ERP (plus Sage CRM), Sage 300 ERP (plus Sage CRM), Sage 100 Fund Accounting, Sage 500 ERP, Sage ERP X3, and Sage HRMS. Continue Reading

What is Inbound Marketing?

We talk to a lot of clients and ERP channel partners that ask “what is inbound marketing and who is Hubspot?”  It’s usually part of a conversation that started with something like “I just spent $10,000 on a telemarketing campaign and got 3 leads out of it.”    So let’s take a look at inbound marketing and the way that marketing has completely changed over the last several years.

5 Online Marketing Tools Every Tech VAR Should Be Using

Internet-Marketing-ToolsEvery time we do a kick off call with a new 3Cs Program client, I’m surprised to discover that so few VARs are using some of the most important and widely-used marketing tools that are freely available on the web.

Successfully marketing your ERP software and technology solutions requires more than guesswork and shot-in-the-dark tactics.  You need tools and data that gauge the impact of your efforts and provide insight to make adjustments when needed.

In this article, we’ll take a peek at some of those tools … not surprisingly, many of them are provided free from Google.  After all, Google is still the king of search and search visibility is good for business.

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Juice Marketing: A Few Recent Projects (March 2012)

… Some of the Sage partner marketing projects we’ve been working on lately.

It has been a busy few weeks here at Juice Marketing. We’ve been helping our clients achieve some pretty amazing things and creating fresh-squeezed marketing and content in the form of newsletters, press releases, success stories, and brochures.  Here are a few of the exciting projects we’ve completed recently for Sage partners.

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