Years ago, we were running quite a few lead generation campaigns combining direct mail and telemarketing.
But eventually, outbound “interruption marketing” like direct mail and cold calling gave way to cheaper and more effective inbound marketing techniques like blogging, SEO, and social media.
In fact, we haven’t done a direct mail campaign in years here at Juice Marketing. Our clients (Software VARs) simply weren’t interested … until recently.
Just like bell bottom jeans, old trends have a way of coming back around.