Is Direct Mail Making a Comeback?

Years ago, we were running quite a few lead generation campaigns combining direct mail and telemarketing.

But eventually, outbound “interruption marketing” like direct mail and cold calling gave way to cheaper and more effective inbound marketing techniques like blogging, SEO, and social media.

In fact, we haven’t done a direct mail campaign in years here at Juice Marketing. Our clients (Software VARs) simply weren’t interested … until recently.

Just like bell bottom jeans, old trends have a way of coming back around.

Continue Reading

5 Tips for a Killer Newsletter

… That Your Prospects Will Actually ReadERP_Newsletter_marketing

Newsletters are the “swingman” of marketing (a basketball reference indicating someone who can play multiple positions).

This flexible piece of marketing communication appeals to multiple audiences and keeps you top-of-mind with customers, prospects and alliance partners.

By consistently providing timely and relevant information, newsletters can bolster your firm’s technological expertise, provide value to your existing customers, and keep your brand front-and-center until prospects are ready to buy software.

But your customers and prospects are inundated with email, junk mail, and just plain busy.  So here are a few tips for creating a killer newsletter that will rise to the top … and that your prospects will actually read.

Continue Reading