That’s a question I got recently from a client – and a question that a lot of companies ask as they consider new ways to generate leads and sell more software.
There’s plenty of confusion around what you can and can’t do under the CAN-SPAM Requirements for sending commercial email.
So I’m going to clear things up … and also help you understand the risk of sending email to people who didn’t specifically opt in.
For the past few months, the team at Juice Marketing has been hard at work creating email newsletters, webcast invitations, success stories, and redesigning websites to help ERP and technology partners “squeeze the most out of their marketing dollar.”
Take a look at some of the exciting projects that we’ve been working on lately …
For the past few months, the team at Juice Marketing has been hard at work creating newsletters, press releases, success stories, newsletter content, and redesigning websites to help ERP and technology partners “squeeze the most out of their marketing dollar.” Take a look at some of the exciting projects that we’ve been working on lately …
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Its that time of year again… the weather is cold and crisp, holiday music is on the radio, and the year is finally coming to an end. For Sage Partners everywhere, this signals the start of the year end closing process for most of your customers.
Every year, Juice Marketing publishes expanded year-end edition Sage 100 and Sage 300 ERP newsletters. Packed with product tips and resources, these special year end newsletters help guide your customers through closing procedures and preparations for the new year. Many Sage Partners use these newsletters as a way to reach out to their customers during this hectic and stressful time of year and provide them with valuable year end tools and resources.
Juice Marketing is excited to announce that these special year end issues for Sage 100 ERP and Sage 300 ERP are now available for purchase. Click the image below to read the full press release with all the details, and be sure to contact us if you’d like a year end newsletter to send to YOUR Sage 100 or Sage 300 ERP customers.
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By Mark Badran
Each quarter, we publish Sage Partner marketing newsletters that help Sage partners keep in touch with customers, improve customer service, generate add-on revenue, and stay consistent in their marketing. Below are samples of the 6 Sage product newsletters we published in the third quarter of this year including Sage 100 ERP (plus Sage CRM), Sage 300 ERP (plus Sage CRM), Sage 100 Fund Accounting, Sage 500 ERP, Sage ERP X3, and Sage HRMS. Continue Reading
It seems that each year brings a flurry of predictions (like ‘the death of email’) and cutting-edge marketing tactics (you know, anything associated with social media) that are going to drive customers to your door by the thousands. And while new marketing tools seem to crop up daily, the most important thing to keep in mind is this …
The basics of good marketing haven’t changed – timeless best practices like defining your target market, identifying your competitive differentiators, nurturing leads, and staying top of mind …
But the way people EVALUATE and BUY products and services has DEFINITELY changed.
Here are four things you should know about marketing in 2012 that can help you find new customers in this brave new socially-aware, Google-dominated world we do business in.
In today’s world of “one day” deals, no-cost e-books, and coupon services, it has become so easy to try before you buy. But many of these services come with miles of red tape, short trial periods, and usually end with a sales pitch for the upgrade. In short, you often get what you pay for.
And then you have an email service provider like Mail Chimp…
So the other day, I was on a Sage partner website and signed up to receive an email newsletter … I do that sometimes just to see what partners are saying to their prospects and how they’re saying it.
Anyway, I get the first piece of “newsletter” communication and … wait for it … wait for it … it’s a discounted product pitch. Save XX% on Sage product. And I say to myself “Self, this is why so many businesses think that email marketing doesn’t work.”
Let’s think about this. Say I’m a prospect and I’m on their website to learn more about what they do and how they do it. I’m interested enough to sign up for the newsletter. To them, I’m just a nameless, faceless prospect …
Yet, based on the content of the first issue I receive, they assume I’m shopping for product and looking for a discount. When in reality, I’m in the early stages of educating myself about what’s out there to help me solve a business challenge. Needless to say, they’ve lost credibility and I’m either gonna opt out or mark it as Spam and not read another issue.
I’ve said it before and I’ll say it again … even in a world that has embraced social media like long-lost friend, email marketing is still highly effective.
However a lot of companies spend time carefully crafting the content and design, only to have their message bounce back. In their haste to just get it out the door, they might overlook a few important details that make the difference between an email that ROCKED or a message that was BLOCKED. So here are some things to keep in mind.