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"Squeezing the Most Out Of Your Marketing Dollar"

Announcing Launch of Top ERP Partner Directory

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Sage & Acumatica Partner Map

New Website Provides Resources to Learn About Sage & Acumatica and Find Local ERP Partners

TopERPpartners.com is an ERP learning resource and valuable partner locator tool launched by the same company that introduced the popular Top Sage Resellers directory back in 2012.

In addition to providing detailed tips, tricks, and important product updates focused on Sage and Acumatica ERP products, the Toperppartners.com directory is a valuable tool that helps customers and prospects find and connect with local Sage & Acumatica consultants for assistance with ERP implementation, training, consulting, customization, and support.

Click below to take a peek at the new website:

Top ERP Partners

Where to Find Free Stock Images for Your Blog or Website

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Free Iimages Online

Note: One of our most popular blog posts over the last couple of years, we recently updated this article with a couple of new and fantastic image resources we’ve discovered since the original post back in 2013. Enjoy!

Whether you sell products, services, or ERP systems – effective marketing relies on visual appeal. It’s no surprise that blogs and websites using eye-catching images attract more visitors and potential customers.

But finding high-quality images without having to break out your credit card can be a challenge. So here are a few tools for finding free stock images on the web.

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Website vs Subdomain – Where Should I Put My Blog?

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SEO Image

This is a question I’m hearing more often now that many of our clients are adopting an Inbound Marketing strategy and redesigning their websites with a business blog at the centerpiece of their marketing.

I’m going to cut to the chase and state it now, and then you can read the rest of the article if you’re interested in learning why.

The Best Option for SEO is to Put the Business Blog in a Subfolder (on Your Website) Instead of a Subdomain.

This is true in almost all cases when it comes to the clients and industry we work with (small companies that are ERP and business software resellers). Here’s why.

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6 Steps to Better Blog Posts

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Better Blog Posts Tips

Ok the secret is out. Content marketing drives traffic to your website and generates leads for your business.

So your marketing guy says you need to start blogging.  But several months have passed and you’ve spent hours writing articles … but traffic isn’t up, your SEO hasn’t improved, and you feel like nobody is even reading your blog.

So here are a few simple tips to creating better blog posts that just might turn things around.

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How to Exclude Your Own Visits in Google Analytics Reports

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As many of you already know, Google Analytics is a powerful tool that provides your business with valuable insight regarding website performance. Google Analytics tracks everything from where visitors are coming from and how long they stay on your website, to which pages they visited and for how long.

However, by default Google tracks information on every visitor to your website – including you and your employees.  So in order to get the most accurate representation of your website’s performance and avoid “skewing” the data with your own internal visits/traffic, we recommend that you set up filters to exclude any internal visitors. Here’s how it works.

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Google Penguin and Panda In Plain English

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For the past 2 years, small business owners have been trying to make sense out of Penguins and Pandas. If you run a business and own a website, you’ve probably heard of these infamous updates to the Google search algorithm.

But do you understand what they mean for your business?

Is your SEO agency using post-penguin and post-panda scare tactics in order to squeeze a few more dollars out of you?

The truth is, Google updates its algorithm hundreds of times each year in order to keep delivering the most relevant search results. And even though they were relatively significant changes, the Google Penguin and Panda updates only affected a small fraction of websites.

So to help you avoid the “panda-monium” surrounding these algorithm changes, here’s a breakdown of Google Panda and Penguin in plain English.

Google Penguin and Panda In Plain English

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How to Use Hashtags on Social Media

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It appears that Facebook has Twitter #envy.

Earlier this year, Facebook announced that it is incorporating use of Hashtags into its social media platform. Originally popularized on Twitter, the hashtag has been adopted and utilized by other social networks such as Google+ and Instagram.  So on the heels of Facebook’s announcement, let’s take a look at some hashtag basics and how to use them on social media.

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6 Simple Ways to Improve Local Search

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SEO-for-blogsMany of the ERP VARs and technology partners we work with provide their implementation and support services in a local area. Sure, you may have a handful of customers across the country or around the world. But if you’re like most, you have a high concentration of customers within driving distance of your office(s).

Yet many of those same ERP partners are nowhere to be found when you do a Google search on [your product expertise] combined with [your geography].  For instance:

“Sage 100 Support New York”

“Dynamics GP Training Chicago”

“SAP ByDesign Los Angeles”

Did you know that 73% of all online activity is related to local search?

While searches like “Sage 300 ERP Support Toronto” may not send huge volumes of traffic to your site, the handful of people that do find you with that search are highly targeted and probably need your help.

Here are 6 simple things you can do today to improve local search results for your website.

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Why Do I Get So Many Spam Comments on My Blog?

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It goes without saying – we’ve all experienced spam in one way or another. Whether it’s the mailbox packed with credit card offers, telemarketers interrupting the workday, or useless email sales pitches, spam shows up everywhere – and now spam is showing up in the comments on your blog.

While there are plenty of ways to minimize blog comment spam, many of the clients we work with don’t understand how or why blog spam happens in the first place. So let’s take a closer look at spam comments, how they hurt your website, and how to prevent spam from making it onto your blog.

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We provide cost-effective marketing programs and consulting to Sage and Microsoft partners. We specialize in helping ERP providers keep in touch with prospects during a long sales cycle.

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