Beginner’s Guide to Understanding Google Analytics

Teaching Google AnalyticsIf there’s one thing we’ve learned from all of the website redesign projects we’ve done, it’s that most companies have Google Analytics running on their website – but very few take time to actually look at the data and figure out what it means.

Google Analytics provides a wealth of insight that can help you determine how much traffic your website generates, how people find your site, what pages they visit, and loads of other information about what’s working and what’s not.

But here’s what I think is the challenge for most people … there’s so much data available, it’s overwhelming. Most casual marketers (i.e. business owners that sometimes throw on their marketing hat) don’t know where to start or even how to interpret the data.

So we put together this beginner’s guide to Google Analytics to help you get a basic understanding of the reports, how to interpret the data, and start making informed decisions about your website and online marketing strategy.

And by the way, if you you’re using WordPress, here are step-by-step instructions for adding the Google Analytics tracking code to your website.

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Where to Find Free Stock Images for Your Blog or Website

Free Iimages Online

Note: One of our most popular blog posts over the last couple of years, we recently updated this article with a couple of new and fantastic image resources we’ve discovered since the original post back in 2013. Enjoy!

Whether you sell products, services, or ERP systems – effective marketing relies on visual appeal. It’s no surprise that blogs and websites using eye-catching images attract more visitors and potential customers.

But finding high-quality images without having to break out your credit card can be a challenge. So here are a few tools for finding free stock images on the web.

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Understanding Google’s Not-so-Friendly Mobile Search Update

Google Mobilegeddon

By now, you might have heard that Google updated their search algorithm with a change that people are calling mobilegeddon. Although some claim it’s the most significant update that Google has ever applied, associating it with doom, death, and destruction might be over the top.  But the point is if your website design isn’t “mobile-friendly”, you might soon be losing a chunk of traffic from search.

Let’s cut through the hype and take a look at what this change really means for you.

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It’s Time to Clear the Visual Clutter on Your Website

Most people realize that visual appeal is an important part of website design. Not only do you need great content that tells your story, you also need great images that are relevant, eye-catching, and complement the words on the page.

Unfortunately, most people just speed through the process of choosing website images because finding (or creating) the perfect fit can be time-consuming and tedious.  What they end up with is a bunch of gratuitous stock photos that do nothing more than take up space and create visual clutter that distracts your websites visitors. 

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How To Embed YouTube Videos in WordPress

Embed YouTube Video in WordPress

With just about every WordPress project we start, the client asks whether they’ll have the ability to embed YouTube videos on their new website. Small business marketers are fascinated with video – and for good reason. It’s a great way to diversify the content on your website and deliver a visual effect you just can’t achieve with written words.

So here are a couple of easy ways to embed YouTube a video in WordPress on any page or blog post.

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WordPress Tip: How to Schedule Blog Posts

WordPress TipsThere are many situations where scheduling a blog post in advance comes in handy. Luckily, WordPress has this functionality built right in – no plugins required. This little-known feature in WordPress allows you to schedule blog posts to be automatically published at the future date and time of your choice. Just set it and forget it!

Here’s how to schedule blog posts in WordPress.

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Sage Partner Marketing – A Few Recent Client Projects

The last several months have been nonstop here at Juice Marketing. From designing new websites and email newsletters to writing up customer success stories, we’ve been hard at work helping Sage Partners (like you!) put some juice in their marketing.

Here’s a look at a few of the projects we’ve been working on lately.

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Website vs Subdomain – Where Should I Put My Blog?

SEO Image

This is a question I’m hearing more often now that many of our clients are adopting an Inbound Marketing strategy and redesigning their websites with a business blog at the centerpiece of their marketing.

I’m going to cut to the chase and state it now, and then you can read the rest of the article if you’re interested in learning why.

The Best Option for SEO is to Put the Business Blog in a Subfolder (on Your Website) Instead of a Subdomain.

This is true in almost all cases when it comes to the clients and industry we work with (small companies that are ERP and business software resellers). Here’s why.

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