Looking for some comic relief? Created by “marketoonist” Tom Fishburne, these cartoons are a humorous look at some common mistakes when it comes to content marketing. Just click on any of the images to see an expanded/larger version.
1. Where’s Waldo Marketing
Stop throwing time and money at old and ineffective marketing tactics. You’ll just get lost in the sea of every other company that’s doing the same thing (Buy My Product!). Learn what speaks to your audience and deliver the content they need to understand how you can solve their problems.
2. Skip the Gibberish – Just Use English
Software and technology can get confusing, so skip the industry jargon and deliver your message in plain English.
Need Better Content?
Check out our Content Vault. It’s loaded with ERP and technology articles that are conversational, easy to read, and written in plain English.
3. Stop Talking About Yourself All the Time
Enough about you already! Don’t talk about the products you sell, talk about the problems you solve. Customers want to know what you can do for THEM, not how great your products and services are.
4. Don’t Stifle Creativity with Rigid Guidelines
Don’t be afraid to stand out from the crowd. Creative marketing delivered in a conversational tone is more interesting and engaging than that boring corporate dribble that’s constricted by stiff branding guidelines.
5. Focusing on the Wrong Things
It’s easy to get caught up in the details and focused on the wrong things. Make sure you don’t lose track of the marketing metrics that matter.
6. Customers Are Your Best Advocates
Customers trust the advice and recommendations of follow customers more than ads and self-promotion. Focus on your customers and they’ll bring you more business than any ad campaign.
Have a great customer success story to share?
7. Moving Too Slow
Opportunity passes by when you wait and watch for too long. New marketing techniques that were effective early become saturated and useless once everybody else piles on.
Need Content Marketing Help?
Contact the content marketing pros at Juice Marketing if you need help developing great content for your blog, website, or newsletters.