How to Exclude Your Own Visits in Google Analytics Reports

As many of you already know, Google Analytics is a powerful tool that provides your business with valuable insight regarding website performance. Google Analytics tracks everything from where visitors are coming from and how long they stay on your website, to which pages they visited and for how long.

However, by default Google tracks information on every visitor to your website – including you and your employees.  So in order to get the most accurate representation of your website’s performance and avoid “skewing” the data with your own internal visits/traffic, we recommend that you set up filters to exclude any internal visitors. Here’s how it works.

1. Log into Google Analytics

In order to get started, head over to and click Sign In to log into your Google Analytics account.

How to Filter Internal Visits to Your Website

2. Choose Your Website Account or Property

Once you’re logged in, click on the Admin button in the upper right hand corner.

Google Analytics Admin Panel

In the Admin Dashboard, use the account drop-down field to choose the website profile you wish to set a filter on (only applicable if your tracking multiple websites in Google Analytics).

Once you have selected a website profile click All Filters.

Applying Google Analytics Filters

3. Create a New Filter

Next, click on + New Filter.

Creating a New Filter in Google Analytics

Create a name for your new filter (Home Computer, Employees in Chicago, etc.) and choose Predefined Filter as the filter type.

Then from the drop-down list options, choose Exclude, Traffic from the IP Addresses and That are Equal to. Finally, enter in the IP address for a network or a particular computer.

Excluding Internal IP Address in Google Analytics

Note: If you don’t know your IP address, open a new browser and head over to Google search and type “What is My IP Address” into the search field – your IP address will be displayed right at the top of the Google search results.

4. Apply the Filter

Finally, under Apply Filters to Views click on the website profile that you’re adding the filter to and then click the Add button to move it over to the right under Selected Profiles.

Applying Filters in Google Analytics

Click Save.

Now any visits made to your website from that particular IP address or network will be excluded. Please note that the filter profile only works for the visitors moving forward – it does not go back and exclude past visits from historical reports.

Also instead of entering one IP address at a time, you can enter a range of IP addresses for your office if applicable.

And that’s all there is to it! Go ahead and test it – you’ll notice that your report data is more accurate now that it excludes internal visitors.

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By Juice Marketing
“Squeezing the Most Out of Your Marketing Dollar”

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