A recent article, “Media, agencies battle to be king of content,” talks about the changing landscape of B2B marketing and the importance of offering great content to engage new buyers.
Today, successful marketing pulls prospects to your business with quality articles, case studies, white papers, and other content that demonstrate how your technology solutions solve their problems.
The old strategy of pushing salesy messages and expecting prospects to buy from you has become ineffective. This is particularly true with social media. Your prospects aren’t on Twitter and LinkedIn looking for sales collateral. They’re looking for thought-leadership and information that will help them solve a problem.
Here are a few highlights from the article:
- Your website is not just an online brochure. You need case studies, white papers, articles, and other content to attract the attention of prospects AND search engines.
- The rise of social media is forcing marketers to create content they can share on LinkedIn or elsewhere to start conversations with potential customers.
- If you don’t have something valuable and relevant to share, you’re going to be ignored.
- Successful marketing is focused on informing, not just selling.
The point they’re making is that Content is King. At Juice Marketing, we couldn’t agree more. Quality content attracts buyers, draws them to your business, and keeps them coming back for more.
To learn more about a content marketing strategy, download our white paper “5 Reasons Technology Providers Need Great Content.”