How to Use a Company Page on LinkedIn

How to Use a Company Page on LinkedInIt seems like Company Pages on LinkedIn are a sorely underutilized feature.

If you don’t have a company page or haven’t checked yours lately, you’ve probably missed some of the newer features that have been added.

Here are a few tips for using Company Pages on LinkedIn to improve visibility and prospective business opportunities…

Complete Your Company Profile

LinkedIn provides fields to include images, links to your website and blog, videos from YouTube, and a variety of other content.  Take advantage of this opportunity to drive LinkedIn users to your company and brand.

P.s. If you don’t already have a company profile set up, go to Companies > Add a Company (top Right)

Add Products and Services

UPDATE: Since the original date of this posting, LinkedIn has eliminated the Products and Services functionality. So you can ignore the following tip. Sorry Guys! :(

This feature is WAY underutilized.  Be sure to add the individual products and services you offer on the appropriate tab on your company profile.  Check out the Juice Marketing products and services for an example:

http://www.linkedin.com/company/juice-marketing-llc/products

Request Recommendations

UPDATE: Unfortunately, the ability to request and display recommendations was also removed (by LinkedIn) along with the entire Products & Services functionality. So you can ignore this tip too.

Once your products and services are set up, you can now request recommendations.  It’s a great way of collecting testimonials for your products and services in a way that’s different than the personal recommendations on your profile.

Here’s an example on the Juice Marketing Company Page …

LinkedIn Company Pages Products services

Post Updates

A relatively new feature, you can now post updates through your company page which will be posted to the update pages of your followers.  It’s a great way to keep in touch with customers and prospects.  Here’s what it looks like:

LinkedIn Company Update Post

Review Analytics

Available only to company administrators, the Analytics tab provides information about page views, unique visitors, clicks on your products and services, and the types of people and industries that are visiting your company page.  A nice tool and great source of insight.

These are just a few tips to get the ball rolling.  Contact us for if you’re interested in developing a personalized, one-on-one strategy for using LinkedIn Company Pages to engage followers and drive business.

Oh, and while you’re here …

Follow Juice Marketing on LinkedIn

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