Sage offered more detail on the huge rebranding effort via webcast this morning. If you’ve been in a cave and missed the announcement made earlier this year at Sage Summit, take a quick visit to What the Sage Rebranding Really Means.
Dennis Frahmann, Executive VP Marketing at Sage, covered quite a few things. Among them was a tentative framework for renaming the collection of Sage ERP, CRM, and other brands as follows:
Sage 50 – Will apply to entry level solutions like Peachtree and Simply Accounting
Sage 100 – Will apply to North American mid-market brands like MAS 90
Sage 300 – Will apply to global brands like Accpac
Sage 500 – Will apply to brands that offer customization and flexibility (development and source code?) to meet more complex technology requirements … like MAS 500.
X3 – apparently, Sage ERP X3 gets a category of its own!
Details about the actual rebranded product names will officially be announced on the next rebranding webcast scheduled for October 18th so stay tuned.
So what do you think of the new naming convention?
Paul Cannon says
Mark, what did Dennis say about naming the CRM Products? Did he say anything about Timberline, MIP, Abra, the Healthcare products …
Mark Badran says
Paul – great question. I didn’t catch anything related to Timberline, Nonprofit, Healthcare, etc. He did mention products that connect across multiple ERP platforms (like Abra and CRM) and that they’ll be in a different category. You’d have to see the diagram that was displayed during the presentation for it to make sense. Ultimately though, I think we’ll get more clarification on specific products in the next webcast scheduled for October 18th.