Marketing Cartoons: Online Marketing Mistakes

You’ve been working hard. So go ahead and take a break with our latest round of Marketing Cartoons. Created by “marketoonist” Tom Fishburne, these cartoons take a humorous look at some of the common mistakes companies make when trying to make the switch to online marketing (or Inbound Marketing) from an old traditional outbound approach.

Just click on any of the images to see an expanded/larger version. Enjoy!

1. Draconian Brand Guidelines

For any of you Sage Partners out there, this is what happens when you violate the strict Sage Branding Guidelines!

Social Media Cartoons - Branding Guidelines

How Draconian are your Brand Guidelines?

2. Bad Content

Content Marketing is all about providing useful articles and resources, not generic keyword-stuffed branded content full of sales pitches.

Social Media Cartoons - Bad Branded Content

Create Content Worth Sharing

Related Post: 5 Reasons Great Content Attracts Leads

3. Failure to Evolve

Marketing continues to evolve – adapt or get left behind.

Social Media Cartoons - Complacent Brands

The “Old” Ways of Marketing Are No Longer Effective

4. #Going #Hashtag #Crazy

Using hashtags in social media can be a great way to start a conversation. But hashtag fatigue sets in quickly so use them wisely.

Social Media Cartoons - Going Hashtag Crazy

Don’t Overuse Hashtags – It looks Forced and Desperate for Attention

Related Post: How to Use Hashtags on Social Media

5. “Social” Media Planning

Social media is just another communication channel – it won’t change your corporate culture or unlock any hidden marketing secrets.

Social Media Cartoons - Antisocial Social Media

Social Media Can’t Make an Antisocial Brand Social

6. Putting Customer Acquisition Over Retention

Did you know it costs five times more to attract a new customer than to retain an existing customer? Don’t make like the phone and cable companies and shaft your existing customers while you chase new business.

Social Media Cartoons - Customer Acquisition

Excel at Customer Retention, Win at Social Media

Related Post: What is Inbound Marketing?

7. Stages of Social Media Adoption

Social media is more than a fad – it can bring real business benefit. But it’s not just another place to blast your sales pitches and promotions.

Social Media Cartoons - Social Network Adoption

The 5 Stages of Social Media Marketing

8. Targeting EVERYONE (“Spray and Pray”)

Trying to be all things to all people isn’t usually a successful marketing strategy.

Jack of all Trades = Master of None

Jack of all Trades = Master of None

Need Marketing Help?

Contact the marketing pros at Juice Marketing if you need help getting started with social media, developing great content, or designing a new website.

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