One question we get quite often from our clients is whether or not it’s ok to share a blog post or article on social media sites more than one time.
The simple answer is yes, and here’s why.
Just because you shared something once doesn’t mean that everyone in your social network, that could potentially benefit from that content, has seen it.
Social media is a fast moving environment and it only takes a few hours for your post to be completely buried under a barrage of newer updates – unlikely to ever be found and read.
So that new blog post you shared at 6 AM on Monday is already pushed to the bottom of the social stream (and much less likely to be seen) just an hour or two later.
Here are a few other things to consider when it comes to social sharing.
Tip #1: Different Time Zones, Different Habits
Everyone uses social media at different times of the day and with varying frequency – everyday, 3x per week, 1x per month, etc. – which makes it extremely difficult to predict that best time to share.
Add in different time zones and its no wonder that your single update/share never garnered much traffic.
We generally suggest sharing the same post several times, at different times of the day, and different days of the week to get the best potential exposure.
Tip #2: Oldies but Goodies
As long as the information is still relevant and isn’t time-sensitive (we call it “evergreen content”), it’s perfectly fine to share older blog posts. In fact, sharing older blog posts is a great way to breathe new life into your content and generate more traffic.
Here at Juice Marketing, we still share evergreen posts that are several years old (but still relevant and helpful). And each time we do, it generate a new round of clicks, shares, and activity even though the post might be 3 years old.
By combining a mix of newer and older blog posts, you’ll never run out of things to share with your social network.
Tip #3: Recycle, Recycle, Recycle
Get more mileage out of your blog posts by mixing up the titles of your social media updates. Don’t feel obligated to use the title of the blog post and share the same update each time.
Get creative with those 140 characters that Twitter allows you to use.
Use the title of the post in the first update, create a variation of the title for a second update, and then ask a question related to the post in the third update. This way, your updates will always be fresh and intriguing to multiple audiences (even though the underlying blog post is still the same).
You spent a lot of time researching, writing, and creating content for your blog – get more out of it by sharing those posts across social media multiple times!