Understanding the Risk of Sending Email to a List You Purchased

Risk of Emailing Purchased List

Can I legally send marketing emails to a list of prospects that I purchased?

That’s a question I got recently from a client – and a question that a lot of companies ask as they consider new ways to generate leads and sell more software.

There’s plenty of confusion around what you can and can’t do under the CAN-SPAM Requirements for sending commercial email.

So I’m going to clear things up … and also help you understand the risk of sending email to people who didn’t specifically opt in.

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