The Blueprint for Optimal Blog Design

Blog Design Blueprint

At Juice Marketing, we think a business blog is one of your most important Inbound Marketing tools.  But effective blogging is about more than just creating great content.

You also need to consider the structure and design if you want to drive more traffic, keep visitors on your site longer, and convert some of those visitors into real business opportunities (leads!).

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Website vs Subdomain – Where Should I Put My Blog?

SEO Image

This is a question I’m hearing more often now that many of our clients are adopting an Inbound Marketing strategy and redesigning their websites with a business blog at the centerpiece of their marketing.

I’m going to cut to the chase and state it now, and then you can read the rest of the article if you’re interested in learning why.

The Best Option for SEO is to Put the Business Blog in a Subfolder (on Your Website) Instead of a Subdomain.

This is true in almost all cases when it comes to the clients and industry we work with (small companies that are ERP and business software resellers). Here’s why.

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Is Direct Mail Making a Comeback?

Years ago, we were running quite a few lead generation campaigns combining direct mail and telemarketing.

But eventually, outbound “interruption marketing” like direct mail and cold calling gave way to cheaper and more effective inbound marketing techniques like blogging, SEO, and social media.

In fact, we haven’t done a direct mail campaign in years here at Juice Marketing. Our clients (Software VARs) simply weren’t interested … until recently.

Just like bell bottom jeans, old trends have a way of coming back around.

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What is Inbound Marketing?

We talk to a lot of clients and ERP channel partners that ask “what is inbound marketing and who is Hubspot?”  It’s usually part of a conversation that started with something like “I just spent $10,000 on a telemarketing campaign and got 3 leads out of it.”    So let’s take a look at inbound marketing and the way that marketing has completely changed over the last several years.