As many of you already know, Google Analytics is a powerful tool that provides your business with valuable insight regarding website performance. Google Analytics tracks everything from where visitors are coming from and how long they stay on your website, to which pages they visited and for how long.
However, by default Google tracks information on every visitor to your website – including you and your employees. So in order to get the most accurate representation of your website’s performance and avoid “skewing” the data with your own internal visits/traffic, we recommend that you set up filters to exclude any internal visitors. Here’s how it works.