Sage Summit – 10 Reasons You Should Attend

It’s that time of year again – time to start planning your trip to Sage Summit! This year, it’s destination D.C. for thousands of Sage Partners and Customers as Sage Summit heads back to the nation’s capital (the conference was also hosted in Washington D.C. in 2011). You may be wondering whether or not you should attend the annual technology conference … well, here are 10 reasons that will make you want to start planning your travel itinerary.

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Content Marketing: How to Get Info To Prospects At the Right Time

As a technology provider, delivering educational content throughout a long sales cycle is one of most important things you can do to convert prospects into customers.  The process is called content marketing – the art of communicating with your customers and prospects and delivering valuable information without selling.

Instead, you educate.  And here’s why …

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Blog Marketing Secrets That Work

We hear it from Sage Partners all the time … “Everyone is blogging and they say it’s good for business, but I’m just too busy and not sure I have time for it.  So what is the big deal with blogging anyway?”

This is the big deal …

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2 Sage Summit Marketing Sessions You Should Attend

Sage_Summit_2012Sage Summit is right around the corner. Your flight is booked, hotel room is reserved, your cowboy hat is packed, and you’re ready for some country music. But planning doesn’t end there!

Juice Marketing’s very own Mark Badran will be leading 2 Sage Summit sessions focused on blogging and content marketing. So as you make final preparations and update your agenda, make  sure to include these 2 sessions as a part of your summit experience …

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What the Sage Rebranding Strategy REALLY Means

There’s been plenty of buzz in the channel following a few announcements that Sage Execs made at Sage Summit earlier this month.  In particular, the announced rebranding effort aimed at creating better recognition of the “Sage” corporate brand at the expense of some very popular and long-standing individual product names (MAS 90, Timberline, Peachtree) has ruffled some feathers.

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