Website vs Subdomain – Where Should I Put My Blog?

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This is a question I’m hearing more often now that many of our clients are adopting an Inbound Marketing strategy and redesigning their websites with a business blog at the centerpiece of their marketing.

I’m going to cut to the chase and state it now, and then you can read the rest of the article if you’re interested in learning why.

The Best Option for SEO is to Put the Business Blog in a Subfolder (on Your Website) Instead of a Subdomain.

This is true in almost all cases when it comes to the clients and industry we work with (small companies that are ERP and business software resellers). Here’s why.

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How to Optimize a PDF for Search Visibility

pdf-iconNewsletters, press releases, success stories, brochures … the PDF documents on your website contain plenty of great content.  But is that content visible to search engines?

If your PDFs aren’t created properly, search engines will have a difficult time indexing the document which can render all that great content totally invisible (yes, PDFs can and DO show up in search results).

Here are 7 useful tips for optimizing PDFs to ensure SEO benefit and search engine visibility.

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