Tips to Get the Most Out of Your Customer Success Stories

Customer Success Story Sign

So you’ve got a great success story … maybe even a few of them.  Now what?

Too often, we see fantastic success stories and glowing customer testimonials get shoved to the back of a corporate kit or buried among thousands of files on a network.  Success stories can be fabulous marketing tools if used properly.

Our clients often ask “how do you recommend we use it?” shortly after we’ve finished writing a new customer success story for them.

So we thought we’d share a few tips for putting those stories to work.

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5 Online Marketing Tools Every Tech VAR Should Be Using

Internet-Marketing-ToolsEvery time we do a kick off call with a new 3Cs Program client, I’m surprised to discover that so few VARs are using some of the most important and widely-used marketing tools that are freely available on the web.

Successfully marketing your ERP software and technology solutions requires more than guesswork and shot-in-the-dark tactics.  You need tools and data that gauge the impact of your efforts and provide insight to make adjustments when needed.

In this article, we’ll take a peek at some of those tools … not surprisingly, many of them are provided free from Google.  After all, Google is still the king of search and search visibility is good for business.

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6 Critical Elements of an Effective Success Story

erp success storySuccess stories are a highly effective marketing tool.  They lend credibility to your firm’s technological expertise in a format that prospects can easily relate to and understand.  A well-written story delivers compelling evidence of your ability to provide ERP, CRM, HR, and other technology solutions that help your prospects become more efficient, profitable and competitive … which may ultimately help you get the deal closed!!

But developing an effective success story is as much an art as it is a science.  At Juice Marketing, we’ve developed several best practices that enable us to deliver success stories to our clients that are compelling and resonate with their prospects.

So let’s take a look at 6 critical elements of an effective success story.

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Hey Sage, What Happened to “Differentiate or Die?”

Stand Out with Original ContentIt seems every bit of communication we see coming out of Sage these days has some sort of plug push promotion for Zift syndicated content.

So, what is syndicated content?

In a nutshell, it’s ready-made blocks of content that you plug in to your website.

But here’s the problem …

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SEO Tips Every Blogger Needs to Know

SEO_tips_BloggingYou’ve heard that blogging is essential for small business, that it brings traffic by the thousands to your website, and that Google loves the fresh and frequently-updated content a blog offers.

So you went and got yourself a blog, posted a few entries and … well, nothing happened. No spike in traffic, no increase in revenue, and no improvement in your Google search results.  So what’s the deal?

One of the most common issues is that your content sucks!

But assuming the content on your blog offers something of value to your readers, the lack of activity might just be as simple as this … no one can find it.

Even great content needs a little help getting found by readers and indexed by Google.  So here are a few SEO tips every blogger needs to know.

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SEO is Harder Because Google is Smarter

In the beginning, there was keyword density, metadata, and other SEO tactics that were fairly easy to figure out and enabled you to dominate top search results.  Sure, Google would continually tweak their algorithm and keep you on your feet. But achieving decent search results for your website was still heavily influenced by on-page tactics.

Then along came social media and, more recently, the Google Panda (aka “Farmer”) update.  Almost overnight, SEO got a lot harder as Google got a lot smarter.

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3 SEO Tips for Small Business

SEO-tips-small-business-sage-varSitemaps, meta tags, keyword density, backlinks, anchor text … ominous terms that make SEO sound like rocket science.  But it’s not.

Don’t get me wrong … achieving top SEO ranking on Google (and staying there a while) can be a challenge if you’re trying to rank for highly competitive search terms.  But for many small businesses (yeah, I’m talking to you Sage VARs), SEO doesn’t have to be a daunting task.  Here are 3 top SEO tips and tactics that will get you closer to page 1 ranking on Google.

Why did my website disappear from Google Search Results?

If you’ve asked yourself that question recently, your website may be a victim of the recent Google Panda Update … an update to Google’s algorithm that went live earlier this year with the intention of snuffing out Link Farms and spammy websites that were “gaming” the search results.  One of the consequences (intended or not) was to penalize websites that contain what Google considers “low quality content.”  If you’ve been to the Juice Marketing blog before, you know that we believe strongly that Content Is King.  And with the Google Panda update, it’s the King, Queen, and the Castle!

Here’s a link to a video posted on the SEOmoz website that offers some interesting insights about how Panda has fundamentally changed SEO.

If you can’t see the video embedded below, click here.

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VAR Marketing Tips – LinkedIn Vanity URL

Here’s a quick tip on LinkedIn that EVERYONE should implement….customize your personal URL on LinkedIn. Some call it a Vanity URL. Basically, it’s the URL where your personal profile is stored and can be found and viewed by others.

LinkedIn assigned an automatically-generated URL by default when you first created your profile. So it probably includes some random numbers and letters that make the URL unnecessarily messy and hard to ready. That’s why Linked allows you to customize your profile URL.

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