There’s been plenty of buzz in the channel following a few announcements that Sage Execs made at Sage Summit earlier this month. In particular, the announced rebranding effort aimed at creating better recognition of the “Sage” corporate brand at the expense of some very popular and long-standing individual product names (MAS 90, Timberline, Peachtree) has ruffled some feathers.
What the Rebranding REALLY Means
There are plenty of articles that have been published on the subject of the Sage rebranding since the announcement at Summit. Here are a few that we’ve seen:
These articles do a good job of evaluating pros and cons and offering opinion about the announced reasons for the change so we won’t rehash here what’s already written elsewhere.
But here’s something to consider that we haven’t yet seen published … and maybe because it’s way off base … but here goes:
Homogenizing brand names and turning them into numbers makes it easier to trim the fat and kill off sunset certain products in the (bloated) portfolio
… particularly in the area of ERP where there’s plenty of bloat.
It’s Easier to Let Go
As a Sage partner or customer, letting go of your affinity for MAS 90 or BusinessWorks is a lot more difficult than saying bon voyage to “Sage Line 100” or “Line 50.” There are plenty of folks that have a long-standing love affair with MAS 90, MIP, Abra and other well-established brand names. But when those names become just a number (without all the history and fond memories), it’s easier to let them go.
I know, a little deep right? Again, this theory may be way off base.
But to further the point, being forced to migrate from MAS 500 to X3 or MAS 90 to Accpac seems more complex than moving from Line 100 to Line 200. In fact if you’re a customer, it sounds like an upgrade.
Which Sage Products Survive?
So which Sage products make the cut and which don’t? Well, there are plenty of rumors … I guess we’ll have to just wait and see as things play out over the next 12 to 18 months.
But one thing is certain … the cheese is moving.
The question is, are you ready? What are you doing to prepare yourself and your business for the Sage rebranding?