Sage Summit is right around the corner. Your flight is booked, hotel room is reserved, your cowboy hat is packed, and you’re ready for some country music. But planning doesn’t end there!
Juice Marketing’s very own Mark Badran will be leading 2 Sage Summit sessions focused on blogging and content marketing. So as you make final preparations and update your agenda, make sure to include these 2 sessions as a part of your summit experience …
Monday, August 13 | 4:15 p.m.-5:30 p.m.
Content Is King:
How to Get the Right Information to Your Prospects at the Right Time
Session #P-0206
By the time prospects get to you in today’s market, they are more than 50% through the sales cycle. How did they get there?
Self-service research over the Internet. It is absolutely critical that they find you at the right time when using search engines … but what gets their attention? Content!
But not just any old content. Prospects are looking for specific types of content at different stages of their evaluation.
In this session, you’ll learn about the important role that content plays in search visibility and ‘Inbound Marketing.’ You’ll also discover the type of content that technology buyers are looking for based on where they are in the evaluation cycle. Whether an early, mid-, or late stage buyer, we’ll teach you how to deliver the RIGHT content at the RIGHT time.
Tuesday, August 14 | 8:30 a.m.-9:30 a.m.
BLOG Marketing Secrets That Work:
How to Use Your Blog to Reel in More Prospects Than Ever Before
Session #P-0155
You’ve heard that blogging is an essential tool for lead generation. Maybe you’ve already begun blogging. Are you getting the results you want?
In this session, you’ll learn about advanced practical blogging techniques that will improve SEO, bring more traffic to your website, and generate more leads. You’ll also learn how to find and generate enough content to keep your blog fat and happy.
If you haven’t already registered for Sage Summit 2012 or want to add these learning sessions to your agend, head over to the Sage Summit Event Page
See ya’ll in Nashville!
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By Mark Badran
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