From website redesign and email marketing campaigns to customer success stories and webcast invitations, we’ve been hard at work helping Sage and Microsoft Partners put some juice in their marketing!
Here’s a look at a few of the projects we’ve been working on lately.
Many of the ERP VARs and technology partners we work with provide their implementation and support services in a local area. Sure, you may have a handful of customers across the country or around the world. But if you’re like most, you have a high concentration of customers within driving distance of your office(s).
Yet many of those same ERP partners are nowhere to be found when you do a Google search on [your product expertise] combined with [your geography]. For instance:
“Sage 100 Support New York”
“Dynamics GP Training Chicago”
“SAP ByDesign Los Angeles”
Did you know that 73% of all online activity is related to local search?
While searches like “Sage 300 ERP Support Toronto” may not send huge volumes of traffic to your site, the handful of people that do find you with that search are highly targeted and probably need your help.
Here are 6 simple things you can do today to improve local search results for your website.
I see it often. A Sage or Microsoft partner starts using social media and right away they’re promoting their products, their company, and their events.
It’s not long before their Twitter stream or LinkedIn updates become repetitive and predictable … promo, promo, promo, me, me, me … it’s all about me!
But in my opinion, that’s the wrong approach.
When you need a lawyer, doctor, or mechanic, you probably turn to a friend, family member or other trusted advisor for a recommendation. The same holds true in the world of business software. When a company realizes that their current system no longer meets their needs, often the first place they turn is to their CPA.
This probably isn’t news to most Sage and Microsoft business partners. Many of you close a deal or two every year that came over as a referral from a CPA or accountant. But if you take a moment to think about the characteristics of these deals, you’ll discover that …