It started a while back when LinkedIn opened up their publishing platform (now called “Pulse”) to a limited range of people that they considered a “LinkedIn Influencer.” It was a way for widely-known business or industry leaders (think Richard Branson, Seth Godin, Mark Cuban, or Deepak Chopra) to share unique insight and wisdom in the form of article posts on LinkedIn.
And then it happened … LinkedIn opened up the Pulse publishing platform to EVERYBODY.
That was a big mistake – here’s why.
Your LinkedIn Company Page can add tremendous value to your social media marketing efforts. There are so many ERP VARs that have personal profiles on LinkedIn, but many aren’t utilizing the company-level tools and features that LinkedIn has to offer.
In a previous post we shared some basics of creating and using a LinkedIn company page. So here are 4 more ways you can put that new Company page to work for you.
As you probably know, LinkedIn is a great place to make connections and potentially discover new business opportunities. But you may not be as familiar with some of the fantastic tools on LinkedIn that allow you to put your professional experience on display for the world – and more specifically, potential new customers – to see.
Just this past year, LinkedIn quietly rolled out a new ‘Projects‘ feature – a little known and underutilized tool that allows you to highlight work or projects you’ve completed as a consultant, or as part of team. This new feature is a fantastic way for ERP Resellers to emphasize successful ERP implementation projects and show the world what you’re capable of doing. Here’s how to get started with LinkedIn Projects.