Juice Marketing LLC

"Squeezing the Most Out Of Your Marketing Dollar"

How to Feature Your ERP Projects on LinkedIn

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As you probably know, LinkedIn is a great place to make connections and potentially discover new business opportunities. But you may not be as familiar with some of the fantastic tools on LinkedIn that allow you to put your professional experience on display for the world – and more specifically, potential new customers – to see.

Just this past year, LinkedIn quietly rolled out a new ‘Projects‘ feature – a little known and underutilized tool that allows you to highlight work or projects you’ve completed as a consultant, or as part of team. This new feature is a fantastic way for ERP Resellers to emphasize successful ERP implementation projects and show the world what you’re capable of doing. Here’s how to get started with LinkedIn Projects.

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Social Media Cartoons – A Humorous Look at Marketing

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Here are some cartoons that we just had to share. Created by the folks over at Hubspot, these cartoons are a humorous look at the social media marketing tactics we hear and blog about about every day. Just click on any of the images below to see the expanded/larger version.  And if you’d like to have a good laugh at a few other cartoons like these, check out our previous post Social Media Cartoons – A Humorous Look at the Digital Age.

Enjoy!

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Say Hello to SocialBro – A Twitter Management App

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LogoWhether you are new to Twitter or are a Tweet Vet, managing the “million-miles-a-second” social media platform can be a bit daunting at times. Combine Twitter’s fast-paced nature and limited user-interface with the myriad of “freemium” services out  there and its no wonder that people give up on the micro-blogging site.

Enter SocialBro … a comprehensive Twitter marketing and management suite that is currently available for download as a desktop app or as a Chrome browser extension.

After using SocialBro for the past few months, the analytics alone are worth the download. Or if you’re juggling multiple social media tools to manage hashtag trends, new follows, customer lists, tweet times, etc., then it might be worth taking a few minutes to sign up for a free account and check it out.

Among other things, Socialbro provides:

  • Twitter Analytics and stats
  • Twitter insights and loads of reports
  • Best time to tweet
  • Who followed and unfollowed you
  • Advanced search
  • More …

If it sounds fun and interesting (which it is!), head over to their website and try it for yourself:

Socialbro Website >>>

5 MORE Things Sage Partners Should Do on Twitter

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We got a pretty good response to a post on the Juice Marketing blog last month called 5 Things Sage Partners Should Do On Twitter Right Now.  Those 5 tips were targeted at Twitter “newbies” that haven’t really spent much time using the popular social media platform.  So in this post, we’re following up with 5 MORE tips for Sage Partners that have kicked the tires a bit, spent some time on Twitter, and looking to squeeze a bit more out of it.

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5 Things Sage Partners Should Do on Twitter Right Now

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A few months ago, Greg Tirico (Social Media Manager at Sage) posted an invitation on LinkedIn for Sage partners to share their Twitter handle in order to connect ahead of Sage Summit 2012.  To date, there have been 125 replies.

What’s surprising, though, is how many Sage partners have set up a Twitter account and that’s about as far as they got.

So here are 5 things Sage Partners need to do on Twitter right now.

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Why is Social Media Important to SEO?

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social-media-seoAs you’ve probably heard, SEO has changed … and most VARs simply haven’t been keeping up.

If you still think that SEO – and achieving better search results – means stuffing your website with keywords and tagging it with metadata, then let me introduce you to 2012 and something called social media.

Social media is now an integral part of today’s SEO mix.  It’s really difficult to rank well in search without incorporating a social component.

Here’s why …

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Looking for a Sage Authorized Partner in Canada

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That was the title of a post in the Sage Nonprofit Solutions group on LinkedIn.  I clicked on it thinking there were going to be a TON of responses from Sage Fund Accounting partners looking to help out and maybe pick up a new customer.

The post went on to say “I’m interested in finding out more about Sage Fundraising Online and Sage Millennium, so I need to find an authorized reseller in Canada. Feel free to message privately.”

And to my surprise …

There was just ONE response.

And it gets better …

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How to Use a Company Page on LinkedIn

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How to Use a Company Page on LinkedInIt seems like Company Pages on LinkedIn are a sorely underutilized feature.

If you don’t have a company page or haven’t checked yours lately, you’ve probably missed some of the newer features that have been added.

Here are a few tips for using Company Pages on LinkedIn to improve visibility and prospective business opportunities…

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The Social Media “Secret” that Small Businesses Need to Know

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Social Media SecretI hear it from Sage and Microsoft partners all the time … “I don’t see the value in social media.”

The reason they don’t see value, they say, ranges from “it’s a silly fad for teenagers” and “I don’t care what someone had for breakfast this morning” to “I don’t know anybody that’s made money or closed a deal through social media.”

But there’s one elusive secret about social media that most of those same folks are missing – something you need to understand in order for social media to work for you.  And that simple secret is this …

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Guide: How To Set Up a Google+ Business Page

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No doubt you’ve heard all the chatter about Google+ by now. Many of the early adopters were techie geeks and marketing guys that pounce on every product Google rolls out.

But the introduction of Business Pages, Google+ has drawn a larger crowd of folks looking to grow their social network, connect with prospects, and quite possibly improve search results in the process.

Here’s a handy guide from the guys over at Hubspot that shows you how to set up and use Google+ pages for business.

Click below to download the guide (PDF)

How to Set Up a Google+ Business Page >>>

Google+ for Business

Google+ for Business

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About Juice Marketing

We provide cost-effective marketing programs and consulting to Sage and Microsoft partners. We specialize in helping ERP providers keep in touch with prospects during a long sales cycle.

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