It seems like Company Pages on LinkedIn are a sorely underutilized feature.
If you don’t have a company page or haven’t checked yours lately, you’ve probably missed some of the newer features that have been added.
Here are a few tips for using Company Pages on LinkedIn to improve visibility and prospective business opportunities…
Success stories are a highly effective marketing tool. They lend credibility to your firm’s technological expertise in a format that prospects can easily relate to and understand. A well-written story delivers compelling evidence of your ability to provide ERP, CRM, HR, and other technology solutions that help your prospects become more efficient, profitable and competitive … which may ultimately help you get the deal closed!!
But developing an effective success story is as much an art as it is a science. At Juice Marketing, we’ve developed several best practices that enable us to deliver success stories to our clients that are compelling and resonate with their prospects.
So let’s take a look at 6 critical elements of an effective success story.
Newsletters, press releases, success stories, brochures … the PDF documents on your website contain plenty of great content. But is that content visible to search engines?
If your PDFs aren’t created properly, search engines will have a difficult time indexing the document which can render all that great content totally invisible (yes, PDFs can and DO show up in search results).
Here are 7 useful tips for optimizing PDFs to ensure SEO benefit and search engine visibility.
Since we’re a channel marketing firm, we visit a lot of channel partner websites and often discover very simple things you can do to keep visitors on your site longer. Here are two of them:
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This is a guest post by Nicole Laurier of Fisher Technology – the North American distributor of Business Process Management software for Sage ERP, Microsoft Dynamics, and SAP. ———————————Over the past few weeks, there has been a lot of debate on various discussion boards about what Sage Software’s plans will be when they announce their new pricing model and how it will affect their Value Added Resellers (VAR’s) and the Businesses that purchase their software.
Traditionally software has been purchased and implemented on-premise (i.e. at a customer’s place of work) where it is often maintained by an internal IT person, with a VAR offering additional support. But with the advent of Software as a Service (SAAS), many businesses have been taking their traditional on-premise technology to the ‘cloud.’Continue Reading
We do a lot of press release writing for Sage and Microsoft partners.
And once they see how powerful the combination of content, keyword optimization, and newswire distribution can be, they get excited and want to put more press releases out. But inevitably, they end up asking themselves the same question …
What the heck are we going to come up with that’s “newsworthy”?
You’ve heard that blogging is essential for small business, that it brings traffic by the thousands to your website, and that Google loves the fresh and frequently-updated content a blog offers.
So you went and got yourself a blog, posted a few entries and … well, nothing happened. No spike in traffic, no increase in revenue, and no improvement in your Google search results. So what’s the deal?
One of the most common issues is that your content sucks!
But assuming the content on your blog offers something of value to your readers, the lack of activity might just be as simple as this … no one can find it.
Even great content needs a little help getting found by readers and indexed by Google. So here are a few SEO tips every blogger needs to know.
In today’s world of “one day” deals, no-cost e-books, and coupon services, it has become so easy to try before you buy. But many of these services come with miles of red tape, short trial periods, and usually end with a sales pitch for the upgrade. In short, you often get what you pay for.
And then you have an email service provider like Mail Chimp…
Sage has published an FAQ with answers to some of the most important questions raised among the Sage Partner community in connection with the re-branding effort underway in North America. On the heels of a webcast that provided a glimpse as to how some of the Sage products will be renamed, this FAQ provides a bit more detail about how the rebranding will be executed and what it means to Sage partners.
Click the thumbnail image to download.
Related Posts That Might Interest You:
Update on Sage Product Names Under the Re-Branding
What the Sage Rebranding REALLY Means
Most of the technology partners we work with have heard of Search Engine Optimization (SEO) and understand the benefit of showing up on the first page of Google for important keywords like ‘Sage ERP’ or ‘Microsoft Dynamics’. Unfortunately, too many VARs think that SEO is a combination of luck, rocket science, and dash of Black Magic.
Well, you need not wonder about the “magic” of SEO any longer. This short video – a collaboration of Search Engine Land and Common Craft – breaks down several of the most important elements of SEO in a way that’s straight forward, easy to understand, and … well, described in Plain English.
Watch and enjoy!
Oh and if SEO still seems like rocket science, then maybe it’s time to check out our GoogleJuice Website Audit.
What is Search Engine Optimization (SEO)?
If you like the video, please feel free to share it on Twitter or LinkedIn.