Website Marketing

Website vs Subdomain – Where Should I Put My Blog?

September 17, 2014 By Mark Badran 3 Comments

This is a question I’m hearing more often now that many of our clients are adopting an Inbound Marketing strategy and redesigning their websites with a business blog at the centerpiece of their marketing.

I’m going to cut to the chase and state it now, and then you can read the rest of the article if you’re interested in learning why.

The Best Option for SEO is to Put the Business Blog in a Subfolder (on Your Website) Instead of a Subdomain.

This is true in almost all cases when it comes to the clients and industry we work with (small companies that are ERP and business software resellers). Here’s why.

How to Add Google Analytics to Your WordPress Website

August 29, 2014 By Mark Badran Leave a Comment

With so many companies running WordPress, I thought we’d take a moment to show you how to add the Google Analytics tracking code to your WordPress website.

ERP Channel Marketing – A Few Recent Projects (Q1 2014)

February 3, 2014 By Mark Badran Leave a Comment

For the past few months, the team at Juice Marketing has been hard at work creating email newsletters, webcast invitations, success stories, and redesigning websites to help ERP and technology partners “squeeze the most out of their marketing dollar.”

Take a look at some of the exciting projects that we’ve been working on lately …

How to Exclude Your Own Visits in Google Analytics Reports

January 7, 2014 By Mark Badran Leave a Comment

As many of you already know, Google Analytics is a powerful tool that provides your business with valuable insight regarding website performance. Google Analytics tracks everything from where visitors are coming from and how long they stay on your website, to which pages they visited and for how long.

However, by default Google tracks information on every visitor to your website – including you and your employees. So in order to get the most accurate representation of your website’s performance and avoid “skewing” the data with your own internal visits/traffic, we recommend that you set up filters to exclude any internal visitors. Here’s how it works.

Sage Partner Marketing – A Few Recent Projects (March 2013)

March 22, 2013 By Mark Badran 1 Comment

For the past few months, the team at Juice Marketing has been hard at work creating newsletters, press releases, success stories, newsletter content, and redesigning websites to help ERP and technology partners “squeeze the most out of their marketing dollar.” Take a look at some of the exciting projects that we’ve been working on lately …
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6 Simple Ways to Improve Local Search

March 9, 2013 By Mark Badran 3 Comments

Many of the ERP VARs and technology partners we work with provide their implementation and support services in a local area. Sure, you may have a handful of customers across the country or around the world. But if you’re like most, you have a high concentration of customers within driving distance of your office(s).

Yet many of those same ERP partners are nowhere to be found when you do a Google search on [your product expertise] combined with [your geography]. For instance:

“Sage 100 Support New York”

“Dynamics GP Training Chicago”

“SAP ByDesign Los Angeles”

Did you know that 73% of all online activity is related to local search?

While searches like “Sage 300 ERP Support Toronto” may not send huge volumes of traffic to your site, the handful of people that do find you with that search are highly targeted and probably need your help.

Here are 6 simple things you can do today to improve local search results for your website.

Why Do I Get So Many Spam Comments on My Blog?

October 10, 2012 By Mark Badran 11 Comments

It goes without saying – we’ve all experienced spam in one way or another. Whether it’s the mailbox packed with credit card offers, telemarketers interrupting the workday, or useless email sales pitches, spam shows up everywhere – and now spam is showing up in the comments on your blog.

While there are plenty of ways to minimize blog comment spam, many of the clients we work with don’t understand how or why blog spam happens in the first place. So let’s take a closer look at spam comments, how they hurt your website, and how to prevent spam from making it onto your blog.

5 Online Marketing Tools Every Tech VAR Should Be Using

May 2, 2012 By Mark Badran 1 Comment

Every time we do a kick off call with a new 3Cs Program client, I’m surprised to discover that so few VARs are using some of the most important and widely-used marketing tools that are freely available on the web.

Successfully marketing your ERP software and technology solutions requires more than guesswork and shot-in-the-dark tactics. You need tools and data that gauge the impact of your efforts and provide insight to make adjustments when needed.

In this article, we’ll take a peek at some of those tools … not surprisingly, many of them are provided free from Google. After all, Google is still the king of search and search visibility is good for business.

Why is Social Media Important to SEO?

April 5, 2012 By Mark Badran 1 Comment

As you’ve probably heard, SEO has changed … and most VARs simply haven’t been keeping up.

If you still think that SEO – and achieving better search results – means stuffing your website with keywords and tagging it with metadata, then let me introduce you to 2012 and something called social media.

Social media is now an integral part of today’s SEO mix. It’s really difficult to rank well in search without incorporating a social component.

Here’s why …

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