Generating Business Through Referrals
When you need a lawyer, doctor, or mechanic, you probably turn to a friend, family member or other trusted advisor for a recommendation. The same holds true in the world of business software. When a company realizes that their current system no longer meets their needs, often the first place they turn is to their CPA.
This probably isn’t news to most Sage and Microsoft business partners. Many of you close a deal or two every year that came over as a referral from a CPA or accountant. But if you take a moment to think about the characteristics of these deals, you’ll discover that …