Ok the secret is out. Content marketing drives traffic to your website and generates leads for your business.
So your marketing guy says you need to start blogging. But several months have passed and you’ve spent hours writing articles … but traffic isn’t up, your SEO hasn’t improved, and you feel like nobody is even reading your blog.
So here are a few simple tips to creating better blog posts that just might turn things around.
So you finally did it … after years of listening to all the SEO and marketing experts, you started a blog.
But after countless hours cranking out content and posting articles on the blog, you haven’t seen much of an uptick in website traffic or improved search results. So what happened?
For many of the technology and ERP blogs I see, a few simple tweaks can go a long way in helping to get all that new content found and indexed by Google and start driving a little more traffic to your website. Here are some of the most important elements of structuring your blog entries for better search visibility.
It goes without saying – we’ve all experienced spam in one way or another. Whether it’s the mailbox packed with credit card offers, telemarketers interrupting the workday, or useless email sales pitches, spam shows up everywhere – and now spam is showing up in the comments on your blog.
While there are plenty of ways to minimize blog comment spam, many of the clients we work with don’t understand how or why blog spam happens in the first place. So let’s take a closer look at spam comments, how they hurt your website, and how to prevent spam from making it onto your blog.
We hear it from Sage Partners all the time … “Everyone is blogging and they say it’s good for business, but I’m just too busy and not sure I have time for it. So what is the big deal with blogging anyway?”
This is the big deal …
It seems that each year brings a flurry of predictions (like ‘the death of email’) and cutting-edge marketing tactics (you know, anything associated with social media) that are going to drive customers to your door by the thousands. And while new marketing tools seem to crop up daily, the most important thing to keep in mind is this …
The basics of good marketing haven’t changed – timeless best practices like defining your target market, identifying your competitive differentiators, nurturing leads, and staying top of mind …
But the way people EVALUATE and BUY products and services has DEFINITELY changed.
Here are four things you should know about marketing in 2012 that can help you find new customers in this brave new socially-aware, Google-dominated world we do business in.