At Juice Marketing, we think a business blog is one of your most important Inbound Marketing tools. But effective blogging is about more than just creating great content.
You also need to consider the structure and design if you want to drive more traffic, keep visitors on your site longer, and convert some of those visitors into real business opportunities (leads!).
This is a question I’m hearing more often now that many of our clients are adopting an Inbound Marketing strategy and redesigning their websites with a business blog at the centerpiece of their marketing.
I’m going to cut to the chase and state it now, and then you can read the rest of the article if you’re interested in learning why.
This is true in almost all cases when it comes to the clients and industry we work with (small companies that are ERP and business software resellers). Here’s why.
Ok the secret is out. Content marketing drives traffic to your website and generates leads for your business.
So your marketing guy says you need to start blogging. But several months have passed and you’ve spent hours writing articles … but traffic isn’t up, your SEO hasn’t improved, and you feel like nobody is even reading your blog.
So here are a few simple tips to creating better blog posts that just might turn things around.
So you finally did it … after years of listening to all the SEO and marketing experts, you started a blog.
But after countless hours cranking out content and posting articles on the blog, you haven’t seen much of an uptick in website traffic or improved search results. So what happened?
For many of the technology and ERP blogs I see, a few simple tweaks can go a long way in helping to get all that new content found and indexed by Google and start driving a little more traffic to your website. Here are some of the most important elements of structuring your blog entries for better search visibility.
You’ve heard that blogging is essential for small business, that it brings traffic by the thousands to your website, and that Google loves the fresh and frequently-updated content a blog offers.
So you went and got yourself a blog, posted a few entries and … well, nothing happened. No spike in traffic, no increase in revenue, and no improvement in your Google search results. So what’s the deal?
One of the most common issues is that your content sucks!
But assuming the content on your blog offers something of value to your readers, the lack of activity might just be as simple as this … no one can find it.
Even great content needs a little help getting found by readers and indexed by Google. So here are a few SEO tips every blogger needs to know.
By now, you’ve probably felt the need to start blogging because everyone is doing it and experts say it’s good for business. But if you’ve dipped your toe in only to discover that blogging can be quite a bit of work (especially if you’re not much of a writer), you might be asking yourself, “Remind me again why this is good for business?”
Here’s why …