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The Blueprint for Optimal Blog Design

October 14, 2014 By Mark Badran 2 Comments

Blog Design Blueprint

At Juice Marketing, we think a business blog is one of your most important Inbound Marketing tools.  But effective blogging is about more than just creating great content.

You also need to consider the structure and design if you want to drive more traffic, keep visitors on your site longer, and convert some of those visitors into real business opportunities (leads!).

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Filed Under: Blogging Best Practices, Content Marketing Tagged With: Blogging for Business, Blogging Tips, Content Marketing, inbound marketing

Website vs Subdomain – Where Should I Put My Blog?

September 17, 2014 By Mark Badran 3 Comments

SEO Image

This is a question I’m hearing more often now that many of our clients are adopting an Inbound Marketing strategy and redesigning their websites with a business blog at the centerpiece of their marketing.

I’m going to cut to the chase and state it now, and then you can read the rest of the article if you’re interested in learning why.

The Best Option for SEO is to Put the Business Blog in a Subfolder (on Your Website) Instead of a Subdomain.

This is true in almost all cases when it comes to the clients and industry we work with (small companies that are ERP and business software resellers). Here’s why.

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Filed Under: Blogging Best Practices, Content Marketing, Online Marketing, SEO Tips, Website Marketing Tagged With: Blogging for Business, Content Marketing, inbound marketing, SEO Best Practices

6 Steps to Better Blog Posts

July 25, 2014 By Mark Badran 2 Comments

Better Blog Posts Tips

Ok the secret is out. Content marketing drives traffic to your website and generates leads for your business.

So your marketing guy says you need to start blogging.  But several months have passed and you’ve spent hours writing articles … but traffic isn’t up, your SEO hasn’t improved, and you feel like nobody is even reading your blog.

So here are a few simple tips to creating better blog posts that just might turn things around.

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Filed Under: Blogging Best Practices, Content Marketing, Online Marketing Tagged With: Blog Marketing, Blogging Best Practices, Blogging for Business, Blogging Tips

SEO for Blogs – 5 Tips to Improve Search Visibility

April 13, 2013 By Mark Badran 5 Comments

So you finally did it … after years of listening to all the SEO and marketing experts, you started a blog.

But after countless hours cranking out content and posting articles on the blog, you haven’t seen much of an uptick in website traffic or improved search results. So what happened?

For many of the technology and ERP blogs I see, a few simple tweaks can go a long way in helping to get all that new content found and indexed by Google and start driving a little more traffic to your website.  Here are some of the most important elements of structuring your blog entries for better search visibility.

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Filed Under: Blogging Best Practices, SEO Tips Tagged With: Blog Marketing, Blogging for Business, Blogging Tips, Sage Partner Marketing, SEO for Blogs

SEO Tips Every Blogger Needs to Know

October 19, 2011 By Mark Badran 4 Comments

SEO_tips_BloggingYou’ve heard that blogging is essential for small business, that it brings traffic by the thousands to your website, and that Google loves the fresh and frequently-updated content a blog offers.

So you went and got yourself a blog, posted a few entries and … well, nothing happened. No spike in traffic, no increase in revenue, and no improvement in your Google search results.  So what’s the deal?

One of the most common issues is that your content sucks!

But assuming the content on your blog offers something of value to your readers, the lack of activity might just be as simple as this … no one can find it.

Even great content needs a little help getting found by readers and indexed by Google.  So here are a few SEO tips every blogger needs to know.

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Filed Under: Blogging Best Practices, Content Marketing, Online Marketing, SEO Tips, VAR Marketing Tips Tagged With: Blogging for Business, Blogging Tips, Channel Marketing, Content Marketing, Microsoft Partner Marketing, Sage Partner Marketing, SEO for Small Business, SEO Tips, VAR Marketing Tips

3 Reasons Blogging is Good for Business

October 7, 2010 By Mark Badran 3 Comments

By now, you’ve probably felt the need to start blogging because everyone is doing it and experts say it’s good for business. But if you’ve dipped your toe in only to discover that blogging can be quite a bit of work (especially if you’re not much of a writer), you might be asking yourself, “Remind me again why this is good for business?”

Here’s why …

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Filed Under: Blogging Best Practices, Channel Marketing, Content Marketing, Online Marketing, SEO Tips, VAR Marketing Tips Tagged With: Blogging for Business, Content Marketing, Google, Sage, Thought Leadership

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