Can I legally send marketing emails to a list of prospects that I purchased?
That’s a question I got recently from a client – and a question that a lot of companies ask as they consider new ways to generate leads and sell more software.
There’s plenty of confusion around what you can and can’t do under the CAN-SPAM Requirements for sending commercial email.
So I’m going to clear things up … and also help you understand the risk of sending email to people who didn’t specifically opt in.