At Juice Marketing, we think a business blog is one of your most important Inbound Marketing tools. But effective blogging is about more than just creating great content.
You also need to consider the structure and design if you want to drive more traffic, keep visitors on your site longer, and convert some of those visitors into real business opportunities (leads!).
You’ve been working hard. So go ahead and take a break with our latest round of Marketing Cartoons. Created by “marketoonist” Tom Fishburne, these cartoons take a humorous look at some of the common mistakes companies make when trying to make the switch to online marketing (or Inbound Marketing) from an old traditional outbound approach.
Just click on any of the images to see an expanded/larger version. Enjoy!
For any of you Sage Partners out there, this is what happens when you violate the strict Sage Branding Guidelines!
How Draconian are your Brand Guidelines?
This is a question I’m hearing more often now that many of our clients are adopting an Inbound Marketing strategy and redesigning their websites with a business blog at the centerpiece of their marketing.
I’m going to cut to the chase and state it now, and then you can read the rest of the article if you’re interested in learning why.
This is true in almost all cases when it comes to the clients and industry we work with (small companies that are ERP and business software resellers). Here’s why.
So you’ve got a great success story … maybe even a few of them. Now what?
Too often, we see fantastic success stories and glowing customer testimonials get shoved to the back of a corporate kit or buried among thousands of files on a network. Success stories can be fabulous marketing tools if used properly.
Our clients often ask “how do you recommend we use it?” shortly after we’ve finished writing a new customer success story for them.
So we thought we’d share a few tips for putting those stories to work.
Looking for some comic relief? Created by “marketoonist” Tom Fishburne, these cartoons are a humorous look at some common mistakes when it comes to content marketing. Just click on any of the images to see an expanded/larger version.
Enjoy!
Stop throwing time and money at old and ineffective marketing tactics. You’ll just get lost in the sea of every other company that’s doing the same thing (Buy My Product!). Learn what speaks to your audience and deliver the content they need to understand how you can solve their problems.
Not Being Agile
For the past few months, the team at Juice Marketing has been hard at work creating newsletters, press releases, success stories, newsletter content, and redesigning websites to help ERP and technology partners “squeeze the most out of their marketing dollar.” Take a look at some of the exciting projects that we’ve been working on lately …
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As a technology provider, delivering educational content throughout a long sales cycle is one of most important things you can do to convert prospects into customers. The process is called content marketing – the art of communicating with your customers and prospects and delivering valuable information without selling.
Instead, you educate. And here’s why …
Sage Summit is right around the corner. Your flight is booked, hotel room is reserved, your cowboy hat is packed, and you’re ready for some country music. But planning doesn’t end there!
Juice Marketing’s very own Mark Badran will be leading 2 Sage Summit sessions focused on blogging and content marketing. So as you make final preparations and update your agenda, make sure to include these 2 sessions as a part of your summit experience …
We talk to a lot of clients and ERP channel partners that ask “what is inbound marketing and who is Hubspot?” It’s usually part of a conversation that started with something like “I just spent $10,000 on a telemarketing campaign and got 3 leads out of it.” So let’s take a look at inbound marketing and the way that marketing has completely changed over the last several years.
As you’ve probably heard, SEO has changed … and most VARs simply haven’t been keeping up.
If you still think that SEO – and achieving better search results – means stuffing your website with keywords and tagging it with metadata, then let me introduce you to 2012 and something called social media.
Social media is now an integral part of today’s SEO mix. It’s really difficult to rank well in search without incorporating a social component.
Here’s why …