It has been a busy few weeks here at Juice Marketing. We’ve been helping our clients achieve some pretty amazing things and creating fresh-squeezed marketing and content in the form of newsletters, press releases, success stories, and brochures. Here are a few of the exciting projects we’ve completed recently for Sage partners.
Newsletters are the “swingman” of marketing (a basketball reference indicating someone who can play multiple positions).
This flexible piece of marketing communication appeals to multiple audiences and keeps you top-of-mind with customers, prospects and alliance partners.
By consistently providing timely and relevant information, newsletters can bolster your firm’s technological expertise, provide value to your existing customers, and keep your brand front-and-center until prospects are ready to buy software.
But your customers and prospects are inundated with email, junk mail, and just plain busy. So here are a few tips for creating a killer newsletter that will rise to the top … and that your prospects will actually read.
Newsletters, press releases, success stories, brochures … the PDF documents on your website contain plenty of great content. But is that content visible to search engines?
If your PDFs aren’t created properly, search engines will have a difficult time indexing the document which can render all that great content totally invisible (yes, PDFs can and DO show up in search results).
Here are 7 useful tips for optimizing PDFs to ensure SEO benefit and search engine visibility.
It seems every bit of communication we see coming out of Sage these days has some sort of plug push promotion for Zift syndicated content.
So, what is syndicated content?
In a nutshell, it’s ready-made blocks of content that you plug in to your website.
But here’s the problem …
We do a lot of press release writing for Sage and Microsoft partners.
And once they see how powerful the combination of content, keyword optimization, and newswire distribution can be, they get excited and want to put more press releases out. But inevitably, they end up asking themselves the same question …
What the heck are we going to come up with that’s “newsworthy”?
You’ve heard that blogging is essential for small business, that it brings traffic by the thousands to your website, and that Google loves the fresh and frequently-updated content a blog offers.
So you went and got yourself a blog, posted a few entries and … well, nothing happened. No spike in traffic, no increase in revenue, and no improvement in your Google search results. So what’s the deal?
One of the most common issues is that your content sucks!
But assuming the content on your blog offers something of value to your readers, the lack of activity might just be as simple as this … no one can find it.
Even great content needs a little help getting found by readers and indexed by Google. So here are a few SEO tips every blogger needs to know.
In the beginning, there was keyword density, metadata, and other SEO tactics that were fairly easy to figure out and enabled you to dominate top search results. Sure, Google would continually tweak their algorithm and keep you on your feet. But achieving decent search results for your website was still heavily influenced by on-page tactics.
Then along came social media and, more recently, the Google Panda (aka “Farmer”) update. Almost overnight, SEO got a lot harder as Google got a lot smarter.
If you’ve asked yourself that question recently, your website may be a victim of the recent Google Panda Update … an update to Google’s algorithm that went live earlier this year with the intention of snuffing out Link Farms and spammy websites that were “gaming” the search results. One of the consequences (intended or not) was to penalize websites that contain what Google considers “low quality content.” If you’ve been to the Juice Marketing blog before, you know that we believe strongly that Content Is King. And with the Google Panda update, it’s the King, Queen, and the Castle!
Here’s a link to a video posted on the SEOmoz website that offers some interesting insights about how Panda has fundamentally changed SEO.
If you can’t see the video embedded below, click here.
By now, most small businesses recognize that Content is King. If you don’t, take a quick look at 5 Reasons You Need Great Content. That said, most Sage and Microsoft VARs have trouble coming up enough content to consistently stay top of mind with customers and prospects. That’s why we thought we’d share the results of a recent survey conducted by Marketing Sherpa that identifies the most effective tactics for developing marketing content.
It seems each new year brings a flurry of predictions about new marketing techniques that are gonna be the greatest thing since … well, you know. However what works for one reseller may not work for the next because some tactics are practical and others aren’t. So here’s our “short list” of emerging marketing trends every Sage and Microsoft reseller NEEDS to consider this year (or else!).