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Google Search Quick Tips for Marketers

May 5, 2014 By Mark Badran Leave a Comment

Google Search Quick Tips

If you’re still searching for answers the old fashioned way – by just typing a few keywords into Google – you’re seriously missing out.

Google is packed with little-known advanced features designed to help you pinpoint your search and find some really useful content that’s buried beneath the surface.

While there is a big list of advanced search operators built into Google, here are a few that we think are handy and useful.

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Filed Under: SEO Tips Tagged With: Google, Google Tips, Google Tricks

5 Online Marketing Tools Every Tech VAR Should Be Using

May 2, 2012 By Mark Badran 1 Comment

Internet-Marketing-ToolsEvery time we do a kick off call with a new 3Cs Program client, I’m surprised to discover that so few VARs are using some of the most important and widely-used marketing tools that are freely available on the web.

Successfully marketing your ERP software and technology solutions requires more than guesswork and shot-in-the-dark tactics.  You need tools and data that gauge the impact of your efforts and provide insight to make adjustments when needed.

In this article, we’ll take a peek at some of those tools … not surprisingly, many of them are provided free from Google.  After all, Google is still the king of search and search visibility is good for business.

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Filed Under: Channel Marketing, Online Marketing, VAR Marketing Tips, Website Marketing Tagged With: Channel Marketing, Google, VAR Marketing, VAR Marketing Tips

Why is Social Media Important to SEO?

April 5, 2012 By Mark Badran 1 Comment

social-media-seoAs you’ve probably heard, SEO has changed … and most VARs simply haven’t been keeping up.

If you still think that SEO – and achieving better search results – means stuffing your website with keywords and tagging it with metadata, then let me introduce you to 2012 and something called social media.

Social media is now an integral part of today’s SEO mix.  It’s really difficult to rank well in search without incorporating a social component.

Here’s why …

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Filed Under: Content Marketing, Online Marketing, SEO Tips, Social Media Marketing, Website Marketing Tagged With: Content Marketing, Google, LinkedIn, SEO, SEO Techniques, Social Media Marketing, Twitter

Guide: How To Set Up a Google+ Business Page

November 30, 2011 By Mark Badran 1 Comment

No doubt you’ve heard all the chatter about Google+ by now. Many of the early adopters were techie geeks and marketing guys that pounce on every product Google rolls out.

But the introduction of Business Pages, Google+ has drawn a larger crowd of folks looking to grow their social network, connect with prospects, and quite possibly improve search results in the process.

Here’s a handy guide from the guys over at Hubspot that shows you how to set up and use Google+ pages for business.

Click below to download the guide (PDF)

How to Set Up a Google+ Business Page >>>

Google+ for Business

Google+ for Business

Filed Under: Social Media Marketing Tagged With: Google, Microsoft Partner Marketing, Sage Partner Marketing, Social Media Marketing

SEO is Harder Because Google is Smarter

October 6, 2011 By Mark Badran 1 Comment

In the beginning, there was keyword density, metadata, and other SEO tactics that were fairly easy to figure out and enabled you to dominate top search results.  Sure, Google would continually tweak their algorithm and keep you on your feet. But achieving decent search results for your website was still heavily influenced by on-page tactics.

Then along came social media and, more recently, the Google Panda (aka “Farmer”) update.  Almost overnight, SEO got a lot harder as Google got a lot smarter.

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Filed Under: Channel Marketing, Content Marketing, Online Marketing, SEO Tips Tagged With: Content Marketing, Google, Google SEO, Keyword Optimization, SEO for Small Business, SEO Optimization, SEO Tips, Social Media, VAR Marketing Tips

3 SEO Tips for Small Business

August 9, 2011 By Mark Badran Leave a Comment

SEO-tips-small-business-sage-varSitemaps, meta tags, keyword density, backlinks, anchor text … ominous terms that make SEO sound like rocket science.  But it’s not.

Don’t get me wrong … achieving top SEO ranking on Google (and staying there a while) can be a challenge if you’re trying to rank for highly competitive search terms.  But for many small businesses (yeah, I’m talking to you Sage VARs), SEO doesn’t have to be a daunting task.  Here are 3 top SEO tips and tactics that will get you closer to page 1 ranking on Google.

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Filed Under: Channel Marketing, Online Marketing, SEO Tips, VAR Marketing Tips Tagged With: Channel Marketing, Google, Sage VAR Marketing, SEO for Small Business, SEO Tips, Top SEO Ranking, VAR Marketing Tips

3 Reasons Blogging is Good for Business

October 7, 2010 By Mark Badran 3 Comments

By now, you’ve probably felt the need to start blogging because everyone is doing it and experts say it’s good for business. But if you’ve dipped your toe in only to discover that blogging can be quite a bit of work (especially if you’re not much of a writer), you might be asking yourself, “Remind me again why this is good for business?”

Here’s why …

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Filed Under: Blogging Best Practices, Channel Marketing, Content Marketing, Online Marketing, SEO Tips, VAR Marketing Tips Tagged With: Blogging for Business, Content Marketing, Google, Sage, Thought Leadership

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