If you’re still searching for answers the old fashioned way – by just typing a few keywords into Google – you’re seriously missing out.
Google is packed with little-known advanced features designed to help you pinpoint your search and find some really useful content that’s buried beneath the surface.
While there is a big list of advanced search operators built into Google, here are a few that we think are handy and useful.
Every time we do a kick off call with a new 3Cs Program client, I’m surprised to discover that so few VARs are using some of the most important and widely-used marketing tools that are freely available on the web.
Successfully marketing your ERP software and technology solutions requires more than guesswork and shot-in-the-dark tactics. You need tools and data that gauge the impact of your efforts and provide insight to make adjustments when needed.
In this article, we’ll take a peek at some of those tools … not surprisingly, many of them are provided free from Google. After all, Google is still the king of search and search visibility is good for business.
As you’ve probably heard, SEO has changed … and most VARs simply haven’t been keeping up.
If you still think that SEO – and achieving better search results – means stuffing your website with keywords and tagging it with metadata, then let me introduce you to 2012 and something called social media.
Social media is now an integral part of today’s SEO mix. It’s really difficult to rank well in search without incorporating a social component.
Here’s why …
No doubt you’ve heard all the chatter about Google+ by now. Many of the early adopters were techie geeks and marketing guys that pounce on every product Google rolls out.
But the introduction of Business Pages, Google+ has drawn a larger crowd of folks looking to grow their social network, connect with prospects, and quite possibly improve search results in the process.
Here’s a handy guide from the guys over at Hubspot that shows you how to set up and use Google+ pages for business.
Click below to download the guide (PDF)
How to Set Up a Google+ Business Page >>>
In the beginning, there was keyword density, metadata, and other SEO tactics that were fairly easy to figure out and enabled you to dominate top search results. Sure, Google would continually tweak their algorithm and keep you on your feet. But achieving decent search results for your website was still heavily influenced by on-page tactics.
Then along came social media and, more recently, the Google Panda (aka “Farmer”) update. Almost overnight, SEO got a lot harder as Google got a lot smarter.
Sitemaps, meta tags, keyword density, backlinks, anchor text … ominous terms that make SEO sound like rocket science. But it’s not.
Don’t get me wrong … achieving top SEO ranking on Google (and staying there a while) can be a challenge if you’re trying to rank for highly competitive search terms. But for many small businesses (yeah, I’m talking to you Sage VARs), SEO doesn’t have to be a daunting task. Here are 3 top SEO tips and tactics that will get you closer to page 1 ranking on Google.
By now, you’ve probably felt the need to start blogging because everyone is doing it and experts say it’s good for business. But if you’ve dipped your toe in only to discover that blogging can be quite a bit of work (especially if you’re not much of a writer), you might be asking yourself, “Remind me again why this is good for business?”
Here’s why …