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The Blueprint for Optimal Blog Design

October 14, 2014 By Mark Badran 2 Comments

Blog Design Blueprint

At Juice Marketing, we think a business blog is one of your most important Inbound Marketing tools.  But effective blogging is about more than just creating great content.

You also need to consider the structure and design if you want to drive more traffic, keep visitors on your site longer, and convert some of those visitors into real business opportunities (leads!).

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Filed Under: Blogging Best Practices, Content Marketing Tagged With: Blogging for Business, Blogging Tips, Content Marketing, inbound marketing

Website vs Subdomain – Where Should I Put My Blog?

September 17, 2014 By Mark Badran 3 Comments

SEO Image

This is a question I’m hearing more often now that many of our clients are adopting an Inbound Marketing strategy and redesigning their websites with a business blog at the centerpiece of their marketing.

I’m going to cut to the chase and state it now, and then you can read the rest of the article if you’re interested in learning why.

The Best Option for SEO is to Put the Business Blog in a Subfolder (on Your Website) Instead of a Subdomain.

This is true in almost all cases when it comes to the clients and industry we work with (small companies that are ERP and business software resellers). Here’s why.

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Filed Under: Blogging Best Practices, Content Marketing, Online Marketing, SEO Tips, Website Marketing Tagged With: Blogging for Business, Content Marketing, inbound marketing, SEO Best Practices

How to Add Google Analytics to Your WordPress Website

August 29, 2014 By Mark Badran Leave a Comment

Google Analytics

With so many companies running WordPress, I thought we’d take a moment to show you how to add the Google Analytics tracking code to your WordPress website.

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Filed Under: Website Marketing Tagged With: Google Analytics, inbound marketing, Website Development, Website Marketing

Is Direct Mail Making a Comeback?

August 24, 2013 By Mark Badran 7 Comments

Years ago, we were running quite a few lead generation campaigns combining direct mail and telemarketing.

But eventually, outbound “interruption marketing” like direct mail and cold calling gave way to cheaper and more effective inbound marketing techniques like blogging, SEO, and social media.

In fact, we haven’t done a direct mail campaign in years here at Juice Marketing. Our clients (Software VARs) simply weren’t interested … until recently.

Just like bell bottom jeans, old trends have a way of coming back around.

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Filed Under: Direct Marketing, Lead Generation, Sage Partner Marketing Tagged With: Direct Mail Examples, Direct Marketing, inbound marketing, Lead Generation, Local Marketing Tips, Sage Construction Software Marketing

What is Inbound Marketing?

May 22, 2012 By Mark Badran 1 Comment

We talk to a lot of clients and ERP channel partners that ask “what is inbound marketing and who is Hubspot?”  It’s usually part of a conversation that started with something like “I just spent $10,000 on a telemarketing campaign and got 3 leads out of it.”    So let’s take a look at inbound marketing and the way that marketing has completely changed over the last several years.

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Filed Under: Channel Marketing, Content Marketing, Online Marketing, Sage Partner Marketing Tagged With: Content Marketing, Hubspot, inbound marketing, Sage Partner Marketing, Social Media Marketing

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We provide cost-effective marketing programs and consulting to Sage and Microsoft partners. We specialize in helping ERP providers keep in touch with prospects during a long sales cycle.

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