It seems that each year brings a flurry of predictions (like ‘the death of email’) and cutting-edge marketing tactics (you know, anything associated with social media) that are going to drive customers to your door by the thousands. And while new marketing tools seem to crop up daily, the most important thing to keep in mind is this …
The basics of good marketing haven’t changed – timeless best practices like defining your target market, identifying your competitive differentiators, nurturing leads, and staying top of mind …
But the way people EVALUATE and BUY products and services has DEFINITELY changed.
Here are four things you should know about marketing in 2012 that can help you find new customers in this brave new socially-aware, Google-dominated world we do business in.