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How to Feature Your ERP Projects on LinkedIn

January 14, 2013 By Mark Badran 2 Comments

As you probably know, LinkedIn is a great place to make connections and potentially discover new business opportunities. But you may not be as familiar with some of the fantastic tools on LinkedIn that allow you to put your professional experience on display for the world – and more specifically, potential new customers – to see.

Just this past year, LinkedIn quietly rolled out a new ‘Projects‘ feature – a little known and underutilized tool that allows you to highlight work or projects you’ve completed as a consultant, or as part of team. This new feature is a fantastic way for ERP Resellers to emphasize successful ERP implementation projects and show the world what you’re capable of doing. Here’s how to get started with LinkedIn Projects.

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Filed Under: LinkedIn Tips, VAR Marketing Tips Tagged With: LinkedIn, LinkedIn Projects, LinkedIn Tips

5 Things Sage Partners Should Do on Twitter Right Now

June 26, 2012 By Mark Badran 7 Comments

A few months ago, Greg Tirico (Social Media Manager at Sage) posted an invitation on LinkedIn for Sage partners to share their Twitter handle in order to connect ahead of Sage Summit 2012.  To date, there have been 125 replies.

What’s surprising, though, is how many Sage partners have set up a Twitter account and that’s about as far as they got.

So here are 5 things Sage Partners need to do on Twitter right now.

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Filed Under: Sage Partner Marketing, Social Media Marketing, VAR Marketing Tips Tagged With: LinkedIn, Sage Partner Marketing, Sage Partners, Twitter, Twitter Tips

Why is Social Media Important to SEO?

April 5, 2012 By Mark Badran 1 Comment

social-media-seoAs you’ve probably heard, SEO has changed … and most VARs simply haven’t been keeping up.

If you still think that SEO – and achieving better search results – means stuffing your website with keywords and tagging it with metadata, then let me introduce you to 2012 and something called social media.

Social media is now an integral part of today’s SEO mix.  It’s really difficult to rank well in search without incorporating a social component.

Here’s why …

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Filed Under: Content Marketing, Online Marketing, SEO Tips, Social Media Marketing, Website Marketing Tagged With: Content Marketing, Google, LinkedIn, SEO, SEO Techniques, Social Media Marketing, Twitter

5½ Steps to Using LinkedIn for Referrals

September 7, 2010 By Mark Badran Leave a Comment

Based on the popular “Six Degrees of Separation” concept, LinkedIn helps you connect with customers, prospects, and colleagues. The idea is that you’re only a few steps away from anyone in the world that you’d like to meet (you know, all those prospects that need business software) based on who you know, who THEY know, and so on. In fact, LinkedIn can be a great way to expand your influence and generate business referrals. But in order for LinkedIn to work for you, you’ll have to do more than simply list some work experience and upload a picture.

Here are 4 simple steps to using LinkedIn to generate referrals.

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Filed Under: Online Marketing Tagged With: LinkedIn, LinkedIn Tips

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