By now, most small businesses recognize that Content is King. If you don’t, take a quick look at 5 Reasons You Need Great Content. That said, most Sage and Microsoft VARs have trouble coming up enough content to consistently stay top of mind with customers and prospects. That’s why we thought we’d share the results of a recent survey conducted by Marketing Sherpa that identifies the most effective tactics for developing marketing content.
Generating Business Through Referrals
When you need a lawyer, doctor, or mechanic, you probably turn to a friend, family member or other trusted advisor for a recommendation. The same holds true in the world of business software. When a company realizes that their current system no longer meets their needs, often the first place they turn is to their CPA.
This probably isn’t news to most Sage and Microsoft business partners. Many of you close a deal or two every year that came over as a referral from a CPA or accountant. But if you take a moment to think about the characteristics of these deals, you’ll discover that …