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Software Sales: The Argument for Fixed Pricing (Ownership) or Monthly Subscription (Rental)

November 27, 2011 By Mark Badran 3 Comments

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This is a guest post by Nicole Laurier of Fisher Technology – the North American distributor of Business Process Management software for Sage ERP, Microsoft Dynamics, and SAP.
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Over the past few weeks, there has been a lot of debate on various discussion boards about what Sage Software’s plans will be when they announce their new pricing model and how it will affect their Value Added Resellers (VAR’s) and the Businesses that purchase their software.

Traditionally software has been purchased and implemented on-premise (i.e. at a customer’s place of work) where it is often maintained by an internal IT person, with a VAR offering additional support.  But with the advent of Software as a Service (SAAS), many businesses have been taking their traditional on-premise technology to the ‘cloud.’Continue Reading

Filed Under: VAR Marketing Tips Tagged With: Channel Marketing, Microsoft Partner Marketing, Sage Partner Marketing, Sage Portfolio Strategy

Update on New Product Names Under Sage Rebranding

September 20, 2011 By Mark Badran Leave a Comment

Sage offered more detail on the huge rebranding effort via webcast this morning. If you’ve been in a cave and missed the announcement made earlier this year at Sage Summit, take a quick visit to What the Sage Rebranding Really Means.

Dennis Frahmann, Executive VP Marketing at Sage, covered quite a few things. Among them was a tentative framework for renaming the collection of Sage ERP, CRM, and other brands as follows:

Sage 50 – Will apply to entry level solutions like Peachtree and Simply Accounting

Sage 100 – Will apply to North American mid-market brands like MAS 90

Sage 300 – Will apply to global brands like Accpac

Sage 500 – Will apply to brands that offer customization and flexibility (development and source code?) to meet more complex technology requirements … like MAS 500.

X3 – apparently, Sage ERP X3 gets a category of its own!

Details about the actual rebranded product names will officially be announced on the next rebranding webcast scheduled for October 18th so stay tuned.

So what do you think of the new naming convention?


Filed Under: Channel Marketing, Sage Partner Marketing Tagged With: Channel Marketing, Sage Partner Marketing, Sage Portfolio Strategy, Sage VAR Marketing

Sage Connected Services Strategy

July 22, 2011 By Mark Badran Leave a Comment

The Sage Connected Services Strategy has been getting a lot of attention lately … and for good reason.  In fact, there was quite a bit of focus on Connected Services and “The Cloud” at the recent Sage Summit conference in Washington, DC.

Below is a 5-page article that describes the Sage web strategy as it relates to Connected Services and other online business solutions (click image to download).

Sage_Connected_Services_Web_Strategy

Filed Under: Channel Marketing, Sage Partner Marketing Tagged With: Sage, Sage marketing, Sage Partners, Sage Portfolio Strategy

Accpac, ERP X3, MAS 90, MAS 500 … Update on Sage’s Portfolio Strategy

February 16, 2011 By Mark Badran Leave a Comment

We recently came across an article on Stephen Smith’s blog that provides some interesting insight about the Sage portfolio strategy. Since Stephen is a software architect with Sage, he offers perspective “from the inside” so we thought we’d share a link for any of our blog followers interested in having a look at the article.

Link: Sage’s Portfolio Strategy

Filed Under: Sage Partner Marketing Tagged With: MAS 90, Sage ERP X3, Sage Portfolio Strategy

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