The last several months have been nonstop here at Juice Marketing. From designing new websites and email newsletters to writing up customer success stories, we’ve been hard at work helping Sage Partners (like you!) put some juice in their marketing.
Here’s a look at a few of the projects we’ve been working on lately.
For the past few months, the team at Juice Marketing has been hard at work creating email newsletters, webcast invitations, success stories, and redesigning websites to help ERP and technology partners “squeeze the most out of their marketing dollar.”
Take a look at some of the exciting projects that we’ve been working on lately …
We’ve just launched a new channel marketing program designed to help Sage partners leverage the knowledge they gain from Sage Fast Track coaching and turn new ideas into action.
It’s called Jump Start Marketing. Here’s the deal …
The Sage Fast Track program lays a great foundation of marketing knowledge and best practices. But once the coaching and curriculum is complete, many Sage Resellers have trouble finding the time and resources to implement what they’ve learned.
Stuff like creating blog content, developing customer success stories, improving Google search visibility, and figuring out which social media tools and platforms are worthwhile and which are a tremendous waste of time.
We do a lot of press release writing for Sage and Microsoft partners.
And once they see how powerful the combination of content, keyword optimization, and newswire distribution can be, they get excited and want to put more press releases out. But inevitably, they end up asking themselves the same question …
What the heck are we going to come up with that’s “newsworthy”?
Juice Marketing has just published the September-October issue of the Sage ERP MAS 90 and MAS 200 newsletter – part of our Sage Product Newsletter program designed exclusively for Sage Authorized Partners and Resellers. The newest issue features:
– New Sales Order Enhancements… Just What the Customer Ordered
– Tips, Tricks, and News You Can Use
– Mas 90 Tip: How to Copy a Company
– Customer Self-Service Portal in SageCRM
Click below to check out the sample issue
Be sure to contact us if you’d like a copy of this newsletter to send to YOUR cusotmers and prospects. We’ll personalize it with your logo and company colors and provide you with both a PDF and HTML email version.
Sample Issue (Click Image Below)
Sage offered more detail on the huge rebranding effort via webcast this morning. If you’ve been in a cave and missed the announcement made earlier this year at Sage Summit, take a quick visit to What the Sage Rebranding Really Means.
Dennis Frahmann, Executive VP Marketing at Sage, covered quite a few things. Among them was a tentative framework for renaming the collection of Sage ERP, CRM, and other brands as follows:
Sage 50 – Will apply to entry level solutions like Peachtree and Simply Accounting
Sage 100 – Will apply to North American mid-market brands like MAS 90
Sage 300 – Will apply to global brands like Accpac
Sage 500 – Will apply to brands that offer customization and flexibility (development and source code?) to meet more complex technology requirements … like MAS 500.
X3 – apparently, Sage ERP X3 gets a category of its own!
Details about the actual rebranded product names will officially be announced on the next rebranding webcast scheduled for October 18th so stay tuned.
So what do you think of the new naming convention?
Sitemaps, meta tags, keyword density, backlinks, anchor text … ominous terms that make SEO sound like rocket science. But it’s not.
Don’t get me wrong … achieving top SEO ranking on Google (and staying there a while) can be a challenge if you’re trying to rank for highly competitive search terms. But for many small businesses (yeah, I’m talking to you Sage VARs), SEO doesn’t have to be a daunting task. Here are 3 top SEO tips and tactics that will get you closer to page 1 ranking on Google.