For the past 2 years, small business owners have been trying to make sense out of Penguins and Pandas. If you run a business and own a website, you’ve probably heard of these infamous updates to the Google search algorithm.
But do you understand what they mean for your business?
Is your SEO agency using post-penguin and post-panda scare tactics in order to squeeze a few more dollars out of you?
The truth is, Google updates its algorithm hundreds of times each year in order to keep delivering the most relevant search results. And even though they were relatively significant changes, the Google Penguin and Panda updates only affected a small fraction of websites.
So to help you avoid the “panda-monium” surrounding these algorithm changes, here’s a breakdown of Google Panda and Penguin in plain English.
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