Juice Marketing LLC

"Squeezing the Most Out Of Your Marketing Dollar"

Marketing Cartoons: Online Marketing Mistakes

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You’ve been working hard. So go ahead and take a break with our latest round of Marketing Cartoons. Created by “marketoonist” Tom Fishburne, these cartoons take a humorous look at some of the common mistakes companies make when trying to make the switch to online marketing (or Inbound Marketing) from an old traditional outbound approach.

Just click on any of the images to see an expanded/larger version. Enjoy!

1. Draconian Brand Guidelines

For any of you Sage Partners out there, this is what happens when you violate the strict Sage Branding Guidelines!

Social Media Cartoons - Branding Guidelines

How Draconian are your Brand Guidelines?

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What the #Tweet is Going On?

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4 Reasons That Nobody Follows You on Twitter

Part of the challenge in making Twitter work for you is building enough of a following so that the time you spend tweeting and sharing is worthwhile.  People often look at your Twitter profile for just a few seconds to determine whether they want to follow you or not. So make sure and avoid these 4 things that can turn people off.

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How to Use Hashtags on Social Media

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It appears that Facebook has Twitter #envy.

Earlier this year, Facebook announced that it is incorporating use of Hashtags into its social media platform. Originally popularized on Twitter, the hashtag has been adopted and utilized by other social networks such as Google+ and Instagram.  So on the heels of Facebook’s announcement, let’s take a look at some hashtag basics and how to use them on social media.

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Why Share Other People’s Content on Social Media?

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Why Share Other People’s Content on Social Media?I see it often. A Sage or Microsoft partner starts using social media and right away they’re promoting their products, their company, and their events.

It’s not long before their Twitter stream or LinkedIn updates become repetitive and predictable … promo, promo, promo, me, me, me … it’s all about me!

But in my opinion, that’s the wrong approach.

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Social Media Cartoons – A Humorous Look at Marketing

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Here are some cartoons that we just had to share. Created by the folks over at Hubspot, these cartoons are a humorous look at the social media marketing tactics we hear and blog about about every day. Just click on any of the images below to see the expanded/larger version.  And if you’d like to have a good laugh at a few other cartoons like these, check out our previous post Social Media Cartoons – A Humorous Look at the Digital Age.

Enjoy!

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What is Inbound Marketing?

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We talk to a lot of clients and ERP channel partners that ask “what is inbound marketing and who is Hubspot?”  It’s usually part of a conversation that started with something like “I just spent $10,000 on a telemarketing campaign and got 3 leads out of it.”    So let’s take a look at inbound marketing and the way that marketing has completely changed over the last several years.

Why is Social Media Important to SEO?

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social-media-seoAs you’ve probably heard, SEO has changed … and most VARs simply haven’t been keeping up.

If you still think that SEO – and achieving better search results – means stuffing your website with keywords and tagging it with metadata, then let me introduce you to 2012 and something called social media.

Social media is now an integral part of today’s SEO mix.  It’s really difficult to rank well in search without incorporating a social component.

Here’s why …

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The Social Media “Secret” that Small Businesses Need to Know

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Social Media SecretI hear it from Sage and Microsoft partners all the time … “I don’t see the value in social media.”

The reason they don’t see value, they say, ranges from “it’s a silly fad for teenagers” and “I don’t care what someone had for breakfast this morning” to “I don’t know anybody that’s made money or closed a deal through social media.”

But there’s one elusive secret about social media that most of those same folks are missing – something you need to understand in order for social media to work for you.  And that simple secret is this …

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Guide: How To Set Up a Google+ Business Page

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No doubt you’ve heard all the chatter about Google+ by now. Many of the early adopters were techie geeks and marketing guys that pounce on every product Google rolls out.

But the introduction of Business Pages, Google+ has drawn a larger crowd of folks looking to grow their social network, connect with prospects, and quite possibly improve search results in the process.

Here’s a handy guide from the guys over at Hubspot that shows you how to set up and use Google+ pages for business.

Click below to download the guide (PDF)

How to Set Up a Google+ Business Page >>>

Google+ for Business

Google+ for Business

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We provide cost-effective marketing programs and consulting to Sage and Microsoft partners. We specialize in helping ERP providers keep in touch with prospects during a long sales cycle.

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