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Marketing Cartoons: Online Marketing Mistakes

September 26, 2014 By Mark Badran Leave a Comment

You’ve been working hard. So go ahead and take a break with our latest round of Marketing Cartoons. Created by “marketoonist” Tom Fishburne, these cartoons take a humorous look at some of the common mistakes companies make when trying to make the switch to online marketing (or Inbound Marketing) from an old traditional outbound approach.

Just click on any of the images to see an expanded/larger version. Enjoy!

1. Draconian Brand Guidelines

For any of you Sage Partners out there, this is what happens when you violate the strict Sage Branding Guidelines!

Social Media Cartoons - Branding Guidelines

How Draconian are your Brand Guidelines?

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Filed Under: Social Media Cartoons Tagged With: Content Marketing, Social Media Cartoons, Social Media Marketing

What the #Tweet is Going On?

October 7, 2013 By Mark Badran Leave a Comment

4 Reasons That Nobody Follows You on Twitter

Part of the challenge in making Twitter work for you is building enough of a following so that the time you spend tweeting and sharing is worthwhile.  People often look at your Twitter profile for just a few seconds to determine whether they want to follow you or not. So make sure and avoid these 4 things that can turn people off.

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Filed Under: Social Media Marketing, VAR Marketing Tips Tagged With: Social Media Marketing, Twitter Hashtags, Twitter Tips

How to Use Hashtags on Social Media

April 24, 2013 By Mark Badran 1 Comment

It appears that Facebook has Twitter #envy.

Earlier this year, Facebook announced that it is incorporating use of Hashtags into its social media platform. Originally popularized on Twitter, the hashtag has been adopted and utilized by other social networks such as Google+ and Instagram.  So on the heels of Facebook’s announcement, let’s take a look at some hashtag basics and how to use them on social media.

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Filed Under: Online Marketing, Sage Partner Marketing, Social Media Marketing Tagged With: Social Media Marketing, Social Media Marketing Strategy, Twitter for Business

Why Share Other People’s Content on Social Media?

February 8, 2013 By Mark Badran Leave a Comment

Why Share Other People’s Content on Social Media?I see it often. A Sage or Microsoft partner starts using social media and right away they’re promoting their products, their company, and their events.

It’s not long before their Twitter stream or LinkedIn updates become repetitive and predictable … promo, promo, promo, me, me, me … it’s all about me!

But in my opinion, that’s the wrong approach.

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Filed Under: Microsoft Partner Marketing, Sage Partner Marketing, Social Media Marketing Tagged With: Content Sharing Strategy, Social Media Marketing, Social Media Marketing Strategy

5 Social Marketing Tools You Should Be Using

September 14, 2012 By Mark Badran Leave a Comment

Internet Marketing ToolsA few months ago, Juice Marketing blogged about the 5 Online Marketing Tools Every Tech VAR Should Be Using, showcasing some of the most popular (and free!) online applications designed to give you a better understanding of what makes your target market click – literally.  So here’s a follow up with 5 more online marketing tools you should consider using.Continue Reading

Filed Under: Online Marketing, VAR Marketing Tips, Website Marketing Tagged With: LinkedIn for Business, Social Marketing Tools, Social Media Marketing, Social Sharing Tips, Twitter for Business

Social Media Cartoons – A Humorous Look at Marketing

July 31, 2012 By Mark Badran 4 Comments

Here are some cartoons that we just had to share. Created by the folks over at Hubspot, these cartoons are a humorous look at the social media marketing tactics we hear and blog about about every day. Just click on any of the images below to see the expanded/larger version.  And if you’d like to have a good laugh at a few other cartoons like these, check out our previous post Social Media Cartoons – A Humorous Look at the Digital Age.

Enjoy!

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Filed Under: Social Media Cartoons, Social Media Marketing Tagged With: Social Media, Social Media Cartoons, Social Media Marketing

What is Inbound Marketing?

May 22, 2012 By Mark Badran 1 Comment

We talk to a lot of clients and ERP channel partners that ask “what is inbound marketing and who is Hubspot?”  It’s usually part of a conversation that started with something like “I just spent $10,000 on a telemarketing campaign and got 3 leads out of it.”    So let’s take a look at inbound marketing and the way that marketing has completely changed over the last several years.

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Filed Under: Channel Marketing, Content Marketing, Online Marketing, Sage Partner Marketing Tagged With: Content Marketing, Hubspot, inbound marketing, Sage Partner Marketing, Social Media Marketing

Why is Social Media Important to SEO?

April 5, 2012 By Mark Badran 1 Comment

social-media-seoAs you’ve probably heard, SEO has changed … and most VARs simply haven’t been keeping up.

If you still think that SEO – and achieving better search results – means stuffing your website with keywords and tagging it with metadata, then let me introduce you to 2012 and something called social media.

Social media is now an integral part of today’s SEO mix.  It’s really difficult to rank well in search without incorporating a social component.

Here’s why …

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Filed Under: Content Marketing, Online Marketing, SEO Tips, Social Media Marketing, Website Marketing Tagged With: Content Marketing, Google, LinkedIn, SEO, SEO Techniques, Social Media Marketing, Twitter

The Social Media “Secret” that Small Businesses Need to Know

January 4, 2012 By Mark Badran 5 Comments

Social Media SecretI hear it from Sage and Microsoft partners all the time … “I don’t see the value in social media.”

The reason they don’t see value, they say, ranges from “it’s a silly fad for teenagers” and “I don’t care what someone had for breakfast this morning” to “I don’t know anybody that’s made money or closed a deal through social media.”

But there’s one elusive secret about social media that most of those same folks are missing – something you need to understand in order for social media to work for you.  And that simple secret is this …

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Filed Under: Channel Marketing, Online Marketing, Social Media Marketing Tagged With: Channel Marketing, LinkedIn Tips, Microsoft Partner Marketing, Sage Partner Marketing, Social Media Marketing, Twitter Tips

Guide: How To Set Up a Google+ Business Page

November 30, 2011 By Mark Badran 1 Comment

No doubt you’ve heard all the chatter about Google+ by now. Many of the early adopters were techie geeks and marketing guys that pounce on every product Google rolls out.

But the introduction of Business Pages, Google+ has drawn a larger crowd of folks looking to grow their social network, connect with prospects, and quite possibly improve search results in the process.

Here’s a handy guide from the guys over at Hubspot that shows you how to set up and use Google+ pages for business.

Click below to download the guide (PDF)

How to Set Up a Google+ Business Page >>>

Google+ for Business

Google+ for Business

Filed Under: Social Media Marketing Tagged With: Google, Microsoft Partner Marketing, Sage Partner Marketing, Social Media Marketing

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