Every time we do a kick off call with a new 3Cs Program client, I’m surprised to discover that so few VARs are using some of the most important and widely-used marketing tools that are freely available on the web.
Successfully marketing your ERP software and technology solutions requires more than guesswork and shot-in-the-dark tactics. You need tools and data that gauge the impact of your efforts and provide insight to make adjustments when needed.
In this article, we’ll take a peek at some of those tools … not surprisingly, many of them are provided free from Google. After all, Google is still the king of search and search visibility is good for business.