Sage Partner and IT Support Provider, DWD Technology Group, recently engaged Juice Marketing to redesign and modernize their blog to better showcase their content, enhance SEO, and improve visitor experience.
The new DWD Tech Blog features a moderinized look that’s up to par with competitors, improved navigation, better article organization and access, enhanced SEO and on-site search capabilities, and an overall better visitor experience.
Old Blog Looking Dated
Sherry Simerman, Marketing Manager at DWD Technology Group, says the blog redesign was well overdue. “Our old blog started to look outdated and the article categories weren’t organized well or easily searchable. We felt like we were doing a great job creating and publishing blog content but weren’t getting as much mileage out of it as we thought we should in terms of design, visitor traffic, or search visibility.”
Choosing Juice Marketing
An important factor in choosing Juice Marketing to lead the WordPress blog redesign was the industry-specific experience that the Juice team brings to the table. Sherry says, “We’ve been working with Juice Marketing for years on a range of different projects from email marketing and customer success stories to custom content development and search engine optimization (SEO). Since they specialize in marketing for the ERP industry and work with many of our fellow Sage partners, choosing them for the redesign was sort of a no-brainer.”
All in all, Sherry says that the blog redesign project was smooth and moved along in a timely manner. “The folks from Juice Marketing provided a number of great ideas throughout, which was very helpful as it was the first time I’ve gone through a blog design. We’re very pleased with the new blog and definitely proud to send our clients and prospect there now!”
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