A few months ago, Juice Marketing blogged about the 5 Online Marketing Tools Every Tech VAR Should Be Using, showcasing some of the most popular (and free!) online applications designed to give you a better understanding of what makes your target market click – literally. So here’s a follow up with 5 more online marketing tools you should consider using.Continue Reading
Blog Marketing Secrets That Work
We hear it from Sage Partners all the time … “Everyone is blogging and they say it’s good for business, but I’m just too busy and not sure I have time for it. So what is the big deal with blogging anyway?”
This is the big deal …
5 MORE Things Sage Partners Should Do on Twitter
We got a pretty good response to a post on the Juice Marketing blog last month called 5 Things Sage Partners Should Do On Twitter Right Now. Those 5 tips were targeted at Twitter “newbies” that haven’t really spent much time using the popular social media platform. So in this post, we’re following up with 5 MORE tips for Sage Partners that have kicked the tires a bit, spent some time on Twitter, and looking to squeeze a bit more out of it.
What is Inbound Marketing?
We talk to a lot of clients and ERP channel partners that ask “what is inbound marketing and who is Hubspot?” It’s usually part of a conversation that started with something like “I just spent $10,000 on a telemarketing campaign and got 3 leads out of it.” So let’s take a look at inbound marketing and the way that marketing has completely changed over the last several years.
5 Online Marketing Tools Every Tech VAR Should Be Using
Every time we do a kick off call with a new 3Cs Program client, I’m surprised to discover that so few VARs are using some of the most important and widely-used marketing tools that are freely available on the web.
Successfully marketing your ERP software and technology solutions requires more than guesswork and shot-in-the-dark tactics. You need tools and data that gauge the impact of your efforts and provide insight to make adjustments when needed.
In this article, we’ll take a peek at some of those tools … not surprisingly, many of them are provided free from Google. After all, Google is still the king of search and search visibility is good for business.
Google+ Post Instantly Served Up in Search Results
I discovered something interesting using Google+ that I wanted to share.
Earlier today, I posted an update on our Juice Marketing page on Google+. Then, out of curiosity, I did a quick search on “SEO Backlinks” using Google (the regular old search engine, without the +). Lo and behold, the brand spankin’ new G+ post was instantly picked up and displayed as the #3 search engine result … in just 17 seconds!
Here’s the proof (image below):
Why is Social Media Important to SEO?
As you’ve probably heard, SEO has changed … and most VARs simply haven’t been keeping up.
If you still think that SEO – and achieving better search results – means stuffing your website with keywords and tagging it with metadata, then let me introduce you to 2012 and something called social media.
Social media is now an integral part of today’s SEO mix. It’s really difficult to rank well in search without incorporating a social component.
Here’s why …
How to Use a Company Page on LinkedIn
It seems like Company Pages on LinkedIn are a sorely underutilized feature.
If you don’t have a company page or haven’t checked yours lately, you’ve probably missed some of the newer features that have been added.
Here are a few tips for using Company Pages on LinkedIn to improve visibility and prospective business opportunities…
How to Optimize a PDF for Search Visibility
Newsletters, press releases, success stories, brochures … the PDF documents on your website contain plenty of great content. But is that content visible to search engines?
If your PDFs aren’t created properly, search engines will have a difficult time indexing the document which can render all that great content totally invisible (yes, PDFs can and DO show up in search results).
Here are 7 useful tips for optimizing PDFs to ensure SEO benefit and search engine visibility.
The Social Media “Secret” that Small Businesses Need to Know
I hear it from Sage and Microsoft partners all the time … “I don’t see the value in social media.”
The reason they don’t see value, they say, ranges from “it’s a silly fad for teenagers” and “I don’t care what someone had for breakfast this morning” to “I don’t know anybody that’s made money or closed a deal through social media.”
But there’s one elusive secret about social media that most of those same folks are missing – something you need to understand in order for social media to work for you. And that simple secret is this …